Lecturer was not very clear and made the experience not as easy as it should

Poorly explained. Not at all useful. Only CLV calculation taught well.

I found this course below average. None was interesting in the course,

I dont dowloand my certificate complete please help me

It could have been better with more important topics

last week very bad class no proper explanations

Was expecting more analytics content.

The course content is average.

Difficult to follow.

Honestly speaking I found this course a big waste of time and money, and I don't have a lot of either at the moment. I only completed it because I had felt forced into paying for it to access the content. The course is mainly useful for the week in which Customer Lifetime Value is explained, for example if you run a subscription business or business where repeat purchase is important.

Based on the description, I expected to learn more useful thoughts about how to calculate correlation and causation (e.g. how to calculate correlation of different brand attributes to monitor brand equity). But actually, the course just mentioned to it it’s calculated by some “complex models”

When it mentioned A/B testing I was expecting some tips on successfully doing A/ B tests using current popular marketing tools such as Meta or YouTube. But actually it only talks about setting up test markets; only really relevant to someone working in FMCG (CPG) and I did this already in a sales/ commercial strategy job 20 years ago.

The terminology in the course is confusing and inconsistent with other professors. For example, ex-MIT/LBS professor Mark Ritson does a great mini MBA where he talks about brand positioning and brand architecture (organisation and role of different brands within a company). This professor mixes brand position with brand architecture.

The confusion is further evident in the explications of other terminology (e.g. R-squared and p-value) and this is exacerbated in the quizzes. No explanations are given how to calculate these values.

Occasionally, things are not explained in a logical order, for example, using logarithm numbers before actually saying what they are or how they are calculated. There are some charts where certain columns go unexplained, or even miss titles.

After returning to Coursera after a 5 year gap I’m really disappointed in the quality. It’s definitely possible to do better courses on other platforms these days, without having to filter through so many options.

In the business worlds, we should be updated and of course the courses or books older than 5 years must be remade in order to have sufficient efficiency. Sorry but I found it really basic. Maybe it was a great course at the time but now this type of general information could be found anywhere in the web.

The title does not match with what we call analytics today, with all these big data in marketing and what digital business plans has brought for marketers to be analyzed, perhaps it could be renamed. In my opinion the course in presenting general information about marketing basics but not marketing analytics in 2021.

That portion of CLV in week 3. I don't know how he calculated the 5 years CLV and then how he wrongly derives the formula of CLV for credit users. He himself told in the video that he is not good in maths, I didn't complete that course after that much confusion.

Felt like the course was very outdated and the teacher didn't go in-depth with explanation of terms/ ideas. Learned more through the practice quizzes and trial and error, than listening to the teacher talk. Did I learn a few things, yes. Was it worth $80, no.

I haven't recieved my week 4 peer graded assignment grade yet and i am waiting for it from a month.

Please please please provide me with the grade so i can receive my certificate.

Please i request you to provide my grade it's been a month now.

My course was completed in June but the grades are not assigned even till today Aug 17, 2020. I did reset my course timeline once and even now it's asking me to rest again.

The main problem is no customer support to assist during such issues.

I am really desperate, it is a waste of time, training without explanations 1000 different terms for one thing, complication, disorder, inexplicit, not at all clear

it doesn't even deserve a star

I quit . there are several problems The professor does not explain some points in the lecture, some of th the quizzes do not work properly.

peer eval doesnt work and nobody checked my outputs... lost my interest after a few weeks since theres no progress on these concerns

Some videos are not full in duration. The instructors Indian accent hurts my ear. He did mistakes in several points too.

I can't understand some of the topics and has some very vague explanations. I also don't like how the quiz are phrased.

the concept terms are too many, the expression is difficult to understand, courses are either too easy or too hard

People are falsely giving me wrong marks in the assignment and it keeps getting hard every coming week.

The course was for free when started and while submitting every assignment they as to purchase. Why?

I did not understand a little bit. The professor is contradicting himself and confusing others.

Vague English and Overwhelmed Quiz questions while just giving one perpective to look :/