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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,405 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
...

Top reviews

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

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1776 - 1800 of 1,828 Reviews for Marketing Analytics

By sudhira p

•

Feb 8, 2017

nice

By nguyen d

•

Sep 28, 2021

This is way below my expectation and waste of time.

The instructor just bring out the Airbnb's case study and expect you to be able to analyze your own business while there's nothing in common. Not every company own the same rich data from customer reviews. In fact, business models like Airbnb and some of its peers are one of a kind and if you can relate then congrat. The case is not for me.

By Angela P

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Jun 11, 2019

The professor's joke about the vegetables and squashes are very bad jokes and becomes very annoying as the class goes one. The numbers are old and should be updated. The content is very light and the application exercises are not very applicable in real life. Peer-reviews are so subjective... But i learned a few things, so not all bad I guess

By Ana

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Aug 17, 2020

The course introduction shows that the course is based on data analytics but you need to pass some weeks to get the analytic parts. it doesn't meet my requirements and not the same as was introduced. The contents different from the quiz and every try makes the quiz questions change. That mean I never know what the correct answer was.

By Sayan M

•

Nov 12, 2022

the course is great but it was not mentioned at the start that this is a paid course. Also, there is no financial aid available, so I have to drop the course because at the end the certificate is important

By Hamesuda M

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Apr 20, 2020

I feel like points the instructor talking are not well-organized. It's hard to follow and sometimes it's just full of reading (from what he already wrote down).

By Aliza R

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Sep 1, 2020

The principles I'm sure are highly useful, but it's poorly explained and hard to follow.

By András K

•

Apr 1, 2018

Typical university course: low level of practical understanding or usability.

By bernard p

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May 11, 2020

Lecturer was not very clear and made the experience not as easy as it should

By Tharini S

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Sep 12, 2021

Poorly explained. Not at all useful. Only CLV calculation taught well.

By TALHA K

•

Apr 23, 2022

I found this course below average. None was interesting in the course,

By Lidija Z

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Jun 11, 2020

I dont dowloand my certificate complete please help me

By Shriti S

•

Jul 6, 2020

It could have been better with more important topics

By Jazl K

•

Sep 19, 2020

last week very bad class no proper explanations

By Ubald B

•

May 3, 2020

Was expecting more analytics content.

By Jaydip P

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Sep 14, 2020

The course content is average.

By Rishi

•

Nov 11, 2015

Difficult to follow.

By Hanieh S O

•

Jan 13, 2021

In the business worlds, we should be updated and of course the courses or books older than 5 years must be remade in order to have sufficient efficiency. Sorry but I found it really basic. Maybe it was a great course at the time but now this type of general information could be found anywhere in the web.

The title does not match with what we call analytics today, with all these big data in marketing and what digital business plans has brought for marketers to be analyzed, perhaps it could be renamed. In my opinion the course in presenting general information about marketing basics but not marketing analytics in 2021.

By Surendra M

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Apr 22, 2020

That portion of CLV in week 3. I don't know how he calculated the 5 years CLV and then how he wrongly derives the formula of CLV for credit users. He himself told in the video that he is not good in maths, I didn't complete that course after that much confusion.

By Tiffany M

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Feb 7, 2021

Felt like the course was very outdated and the teacher didn't go in-depth with explanation of terms/ ideas. Learned more through the practice quizzes and trial and error, than listening to the teacher talk. Did I learn a few things, yes. Was it worth $80, no.

By Rashi N

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Jul 8, 2020

I haven't recieved my week 4 peer graded assignment grade yet and i am waiting for it from a month.

Please please please provide me with the grade so i can receive my certificate.

Please i request you to provide my grade it's been a month now.

By mounika c s

•

Nov 16, 2020

My course was completed in June but the grades are not assigned even till today Aug 17, 2020. I did reset my course timeline once and even now it's asking me to rest again.

The main problem is no customer support to assist during such issues.

By Mohamed W H

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Jul 6, 2020

I am really desperate, it is a waste of time, training without explanations 1000 different terms for one thing, complication, disorder, inexplicit, not at all clear

it doesn't even deserve a star

By Victorino d O N

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Apr 7, 2020

I quit . there are several problems The professor does not explain some points in the lecture, some of th the quizzes do not work properly.

By John L T

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Sep 8, 2020

peer eval doesnt work and nobody checked my outputs... lost my interest after a few weeks since theres no progress on these concerns