AA
Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
ND
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Wenqi O
•Dec 18, 2018
Super great class. The way that this course teaches me is interactive and stimilates a lot of personal thinking. Also the structure of the course is super lean and clear.
By Brent A
•Aug 3, 2018
Really good course to start with.
Professors are very engaged, content is very well structured and evaluations are fair; so long as you actively watched the video content.
By Yuzheng A
•Jul 17, 2017
I learned a lot in this course! I would like to thanks for this course for motivating me to explore more application of customer analytics and case studies in real life.
By Muhammad H
•Apr 30, 2020
I took a a course "Analytical approach to marketing decisions at my university and the instructor recommended this course. One of the best courses I have taken so far.
By Jordan D
•Apr 2, 2020
Great course. One thing I love and value are challenges. The quizzes are very challenging and really make you re-watch videos/ re-read the handouts. Very useful course.
By vishu
•Aug 17, 2019
Very Clear and concise module. Explains terms and theories with great examples and clarity. Recommended for anyone, even without previous knowledge of analytics domain.
By vivek g
•Sep 11, 2018
this is a great course, to understand the perspective of customer analytics at basic level. This project really helps in building foundation of customer data analytics.
By Manuj B
•Aug 29, 2018
This course has given me a lot of insights about Customer Analytics. The questions were a bit tricky at times, but make you understand through the depth of the lectures
By Lizbett P E G
•Sep 6, 2021
Excelente curso! Te da la oportunidad de aprender sin necesidad de que ésta sea la rama de tu experiencia. Lo recomiendo para profesionales de todas las especialidades
By Shueeb
•Jun 25, 2023
it's very good course, but
* i would prefer to have more examples (real life)
* the Indian pro was very hard to understand *Arabic translating need a lot of improvement
By Nikita B
•Jul 4, 2021
The course is well structured and the professors explain through real-world and real-time examples which makes it better to understand. Enjoyed studying this course.
By Jyothsna
•Sep 17, 2020
Superior quality content and professors (as expected from Wharton).
There are some questions which I have failed to crack and would love to have someone address them.
By Juan d D A H
•Oct 1, 2019
Un muy buen curso para entender a mayor profundidad el CLV y cuál deberÃa ser el acercamiento de un analista ante toda la cantidad de información que tiene a la mano.
By LUIS H B
•May 15, 2016
Excellent instructor and material provided to support the Course.
Definitely a MUST have Course for professionals looking to improve their Marketing Analytics Skills.
By Bhaskar R
•Apr 4, 2020
Its a brilliant course especially for someone who is looking to understand ROI and measure ad effectiveness. I wish, though, there were a few numericals to practice.
By nirali m
•Aug 29, 2020
It was a really insightful course and sufficiently loaded with information. Although, I would have liked to learn more about tools of collecting and analyzing data.
By Elena
•Apr 13, 2020
Me ha gustado mucho el curso. Es interesante y muy productivo al ser clases cortas. Los profesores me han parecido muy cualificados y se les entendÃa perfectamente.
By vipul
•Mar 20, 2020
Learned a lot about the practice done by top companies which have access to various data about customer purchase behaviour, how they collect it and how they use it.
By Kanchana R
•Jan 19, 2024
Exceptional course. All lectures were outstanding and provided useful insights. I also would like to thank all your hard-working team who worked behind the scenes.
By Anjaney L
•Jun 2, 2020
very good course. Though I expected a bit more technical information from it such as how the data is forecasted and more about the predictive models and its types
By Saurabh S
•Aug 21, 2016
I was felt really honored by doing this course under the Wharton University. The study material were really good and quiz were brain storming. Thank you very much.
By Aparna M
•Mar 21, 2016
This has been a great course and I would highly recommend it to others. The course allows us to understand Customer Analytics as a beginner and it builds our knowl
By Valeria R
•Mar 13, 2024
Need to be consistent in this learning but it really helps me in analyzing more deeply to achieve customer satisfaction. Thank you for the opportunity provided :)
By Muhammad E
•Oct 30, 2017
A great course that provides learners with an insight of what firms are doing today to maximize their profit. Great instructors, enjoyable experience, I loved it.
By Muhammad M M
•Nov 2, 2016
Great insights for someone who isn't well versed in these fields of data collection. Also sums up customer data analysis well in a short while. Great instructors!