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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,201 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to
grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your
professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to
Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For
MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engag...
...

Top reviews

DM

Mar 19, 2017

It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!

NR

Mar 29, 2019

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

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1001 - 1025 of 1,091 Reviews for What is Social?

By Linda L

•

May 4, 2018

Pretty good. Thank you.

By Jack H

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Jun 23, 2020

Good insight to social

By Ahmed T

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Feb 26, 2017

I enjoyed it really

By Virginie R

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Nov 4, 2015

Really interesting

By Wellington G C

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Dec 28, 2017

very informative

By David C K

•

Nov 2, 2020

Great course.

By Shani P

•

Jan 21, 2018

What I liked:

By Maria A G

•

Feb 29, 2016

great content

By Janelle H

•

Jul 30, 2021

It was great

By Lamine A A

•

Nov 21, 2019

interesting

By Rahul B

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Aug 23, 2019

Insightful.

By Paitoon p

•

Feb 21, 2019

Good Course

By Muhammad S S

•

Aug 2, 2024

Loved it!

By Elisa B

•

Nov 20, 2016

Practical

By Saroj T

•

Apr 15, 2020

Nice!!!

By Muhammad A

•

May 25, 2019

Amazing

By Emma H

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Oct 9, 2016

Thanks!

By Bijith M

•

Sep 13, 2016

good !!

By Mohamed S

•

Jul 10, 2020

good

By Joelle C S

•

Aug 2, 2017

The course was not as interesting as I had hoped, although it did provide a thought-provoking introduction to social marketing with some ideas and insights I was not expecting. I found the assignments to be mostly valuable, especially the peer-graded project that let us put learned material into our own words. Unfortunately, the teacher seemed somewhat bored of the subject and was not particularly inspiring. What really bugged me was that the background behind the instructor was in constant motion - simulating live tweet updates - which was not only annoying and unnecessary, but also very distracting.

By Aqua C

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Mar 12, 2017

It's a very basic introductory course. You can't actually expect much from this anyway. You really need to take the full course to evaluate if this is a great one. I did have learned something new but I'm not yet sure if it's useful or not. Guest speakers invited to this course do share some valuable ideas. For the main instructor, he's speaking really slow which can make you feel bored. However, it's reasonable when there is a big and varied audience on coursera because not everyone can hear a quick speech. I'm going to continue studying the course.

By Nadia B

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Aug 11, 2018

This course is relatively interesting, however there were several big issues I had with the material: the audio and video did not match up, no matter what browser and internet connection I used. Also the final exercise which is supposed to function as the metric for the rest of the course series relies on a website and service that has been disabled by the founding company for three months now (Klout). That's three months where the instructors could have updated their materials! How embarrassing!

By April S

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Jan 2, 2017

I thought this course could have been more engaging. I quickly lost interest when the second course module repeated a large amount of content from the first module--I think a better overview or editing approach could have fixed that. I also was disheartened with the "just around the corner" sales-pitch refrain in this course "in your next course, you'll have access to...". It didn't help maintain my interest in the course I was taking currently.

By Cameron P

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Jan 23, 2024

While the course itself is helpful in getting a foundational understanding around social, I do wish the materials were updated to reflect current status and trends of 2024 social media. I would love further focus on short form content platforms (i.e. TikTok) to match the current demands of consumers on social media. The concepts can be applied to emerging platforms today, but I do wish the examples matched what is current relevant.