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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,579 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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3201 - 3225 of 5,494 Reviews for Foundations of Digital Marketing and E-commerce

By João C P

•

Sep 4, 2024

Este curso é uma maravilha!

By Qammar S

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Aug 21, 2024

Good content for beginners.

By Carol N S

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Aug 2, 2024

Muy completo, aprendí mucho

By maria p

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Jul 25, 2024

Muy interesante y didactico

By Ekemini O

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Jul 17, 2024

Amazing learning experience

By Joseph C

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Jun 11, 2024

Simply fantastic teachings.

By zhensheng x

•

Jun 1, 2024

perfect studying experience

By Furqan A S

•

Mar 23, 2024

Great Learning Experience!

By Yashika B

•

Mar 11, 2024

Thankyou so much Coursera!!

By Syed U H

•

Feb 14, 2024

Excellent and comprehensive

By Rizwana K

•

Dec 14, 2023

Thanks to Shopdaar Academy.

By Azhar S

•

Oct 23, 2023

it awesome course by google

By Jian C

•

Oct 23, 2023

Best online course to learn

By Shadi A

•

Oct 11, 2023

I really liked this course.

By Syeda S Q

•

Sep 28, 2023

I really love this course .

By Mike D

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Sep 15, 2023

Very clear and informative.

By MUHAMMAD T

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Aug 13, 2023

Great Course for beginners.

By Mtarech A

•

Jul 4, 2023

THANKS, GOOGLE AND COURSERA

By Youssef M

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Mar 19, 2023

Really valuable. Thank you.

By Thelma O

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Feb 2, 2023

i learnt so much. thank you

By Таалайкул К

•

Jan 19, 2023

Nice and very useful course

By Emmanuel N

•

Jan 9, 2023

Great introductory course.

By Sandra G

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Jan 2, 2023

Really rich and well paced!

By Aiman R

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Nov 18, 2022

It's was best course to me.

By mohamed b

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Oct 20, 2022

This course is really good