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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,507 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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4826 - 4850 of 5,486 Reviews for Foundations of Digital Marketing and E-commerce

By Cydney S

Jul 28, 2022

This has a lot of great information and I learned a lot while taking the course. I wish there were more hands-on learning and more opportunities to engage with the different subjects mentioned within the course. It was a great beginners course though!

By Aasim M D

Jul 12, 2022

It was a good course and for me it was a referesher. But some concepts were explained in a quite complicated way. Further, I believe to do this course you must need basic knowledge of Marketing. I don't consider this course is for quite a beginner.

By Luke J

Feb 16, 2024

The foundations course for digital marketing and e-commerce is a little basic and a lot of content will be review for anyone who has done marketing studies before. However it is good refresher and helps drive key concepts and vocab for marketing.

By Minal C

Mar 16, 2023

great! but not deep? I found it too easy? May be I am already aware of certain things by natrually being curious and learnt a lot through observation but now I know the terminology like data pulling.. didnt even know it would be called pulling.

By G R

May 22, 2022

Pros

Short videos and readings

Easy to understand

Suggestions

More engagement with learners, feedback on assignments

Remove discussion board posts- No one likes these

Less videos of people telling their stories about getting into this career field

By Priyanka G

Jan 5, 2023

It was wonderfully explained. easy language and very detailed information to learn. Concepts were clearly explained. It would be better if you give more practical examples pertaining to each topic that are actually practiced in marketing.

By Arifa H S

Oct 8, 2024

The course is pretty basic with a lot of emphasis on the theoretical definitions which is good for clarification and learning however, it can be improved if there were some hands-on exercises to test how these learnings are put to use.

By Digital I

Aug 16, 2022

A lot of the information is a good overview of what's to come. Some material I didn't feel was appropriate or needed, but overall it was good. I am more into the nuts and bolts, but I know it's a good thing to be in the right mindset.

By Taye T

Jun 20, 2022

Really well done and I wish there was a way to take this course offline. Also the Rhyme interactive portion of creating a Google Ad campaign was outdated and little tricky to navigate. Video is from 2020 and software is different now.

By Liana V

Nov 3, 2023

Great teachers, easy to understand. Just didn't like that in every video you saying "You will learn that later". Tell once is fine but keep saying it almost in each video is annoying and time-consuming. Shorter is better. Thank you.

By Supriya A

Sep 29, 2022

The short videos and films are very clear to understand with subtitles. Also ,the written material is easy to grasp with simple English. Regular quizzes keep us alert and awake . Over all , an easy course to understand till now.

By Dilara H

Sep 29, 2022

Too much introductory info about the course, but overall thorough explanation of the concepts for beginners. Since I have already been working in the field, the course was too easy for me. Hoping for the next steps to be advanced.

By Tânia M

Jun 24, 2024

Boa introdução. Aborda um pouco de todos os pontos que serão desenvolvidos nos cursos seguintes. Quiz rápida e bastante fácil acerca de conceitos abordados no módulo precedente. Poderiam ser um pouco mais desafiantes, no entanto.

By Yazmin M

Feb 4, 2023

Thoroughly enjoyed the pace of the course and was able to plan my work accordingly. A lot of terminology and definitions but I feel it was important for laying down a solid foundation to the upcoming courses and overall program.

By Giorgia E

May 28, 2024

I have been thoroughly impressed by the comprehensive coverage of information in this e-commerce and digital marketing program. While the content covers the basics I've previously acquired, I am still thoroughly enjoying it.

By La'Bria W

Mar 10, 2023

I think you get great foundational knowledge. The introduction of the various types of jobs in the industry is a little long for me, but I think that's because I already have an idea of what I want. I would highly recommend.

By Erika B

Sep 26, 2023

Great overview of important information and vocabulary in this field! Needs more engaging content to help learn information for different learning styles. Could be boring at times and wished it had more interesting content.

By Scott E

Apr 28, 2023

Great digital marketing and e-commerce content. I would recommend to anyone interested in a marketing career. This course would also benefit anyone with a marketing background who focuses more on classical marketing themes.

By Daniella A

Aug 28, 2023

Good course I learnt a lot, I found you can complete one week a day, I took a lot of notes so I can remember and use what I've learnt in my job applications, I'm excited to see what the rest of the course has to bring.

By Marcus B J

Sep 23, 2022

Provides a good overview of what to expect in upcoming courses. A detail of what the course id about and how it prepares you for what's to come. Looking forward to the actual hands-on experience parts of the program.

By Oct_chi B

Jun 3, 2023

This course has opened my mind a lot on how the digital marketing platform works, it has not only given me a skill but it has also implemented a desire in me to further study in this field to acquire more knowledge.

By Grace V

May 1, 2023

Thought that it covered a lot of things. However, retention wise, I think that there should be packaged notes or slideshows to compress the material in order to go back and easily study on own time for the future.

By Deleted A

Sep 10, 2023

very good in detail course loved it. thank you google and coursera for giving me financial aid. one recomendation would be to add in depth animaton to the topic im currenty studying in the course. thank you again

By Leguier K

May 8, 2024

Very good and clear introduction to Digital Marketing, understanding the principles and core concepts orbiting in this vast field was possible with this part of the course. Would recommend to study each Modules.

By Scott F

Jun 28, 2022

Clear, well-written, well-organized material that is easy to follow. One construction criticism: Some of the quiz questions are nitpicky, i.e., some of the responses are unnecessarily similar to one another.