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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,579 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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2176 - 2200 of 5,494 Reviews for Foundations of Digital Marketing and E-commerce

By Kashif K

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Nov 29, 2022

One of the Best Instructor and a really great content so far.

By keziah s

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Sep 14, 2022

It's a great introduction to digital marketing and ecommerce

By Marissa C

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Jul 17, 2022

It was fascinating and a good challenge to keep me motivated.

By Diana R

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Jul 7, 2022

good structure. concepts were explained easily to understand.

By Satyapal s

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Jul 4, 2022

Great course to start your journey in the field of Marketing.

By Haidar S

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Jun 27, 2022

amaizing experience with google

thanks coursera thanks google

By Sumanth

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Jun 18, 2022

I love what they explain in a very clear and authentic manner

By Mohammed H

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Nov 10, 2024

الكورس أروقع مما توقعته بكثير، لقد استفدت منه غاية الاستفادة

By Melviat Á

•

Nov 8, 2024

Buen curso para iniciar desde lo básico se aprende bastante!

By Andrew L

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Sep 18, 2024

Sharing just enough information to get started in this field

By Nguy_n G K

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Apr 23, 2024

phù hợp cho những người muốn học hỏi về lĩnh vực digital mkt

By Mary O

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Apr 18, 2024

Great information for those just starting a digital journey.

By Anna S

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Feb 20, 2024

An interesting and unusual course with an excellent lecturer

By Sameer A

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Aug 7, 2023

thanks google, but my information are not in the certificate

By Muhammad A

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Jul 24, 2023

A next level certification by google with full of new things

By Wagya

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Jul 4, 2023

Great basic course for an introduction to digital marketing!

By Jontele J

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Mar 8, 2023

Eye opening very informative love how the teaching is set up

By Brais V

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Mar 2, 2023

Great course with a really well structured learning process.

By Matthew E

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Jan 10, 2023

Well structured contents and the tutor did an excellent job.

By Mojtaba F M

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Nov 17, 2022

It was helpful course especially in customer loyalty domain.

By Ans R

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Oct 22, 2022

i have learned so many things about digital marketing here!

By Tạ N L

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Oct 19, 2022

I have learned a lot of interesting things from this course

By Kenia C

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Oct 7, 2022

Well structured, easy to follow, and informative. Loved it.

By Shahed Z

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Sep 5, 2022

Thank youuuu

it is so helpful i gained a lot of information

By Ashley M C

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Aug 27, 2022

I thought this course was very informative and interesting.