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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,579 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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2201 - 2225 of 5,494 Reviews for Foundations of Digital Marketing and E-commerce

By Engr. S S

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Aug 15, 2022

ONe of the best course i ever had on digital marketing topic

By sharik k

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Aug 7, 2022

Upto point knowledge

good engaging skils

great use of visuals

By Eduardo A R

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Aug 3, 2022

Great overview. Content delivery was great. I learned a lot.

By Mohamed S

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Jul 30, 2022

Instructor so professional, clear and direct in main points,

By MOHAMED E

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Jul 30, 2022

I FOUND IT HELPFUL , ORGANIZED AND WELL TAILORED

THANKS A LOT

By Miah

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Jul 4, 2022

Gives you a lot of foundation that you can later build upon.

By Karina d S G

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Jun 15, 2022

I loved it this course

it's so easy to understand and learn.

By Jordy A J R

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Jun 7, 2022

Una buena introducción al marketing digital y al e-commerce.

By MUHAMMAD A M

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Sep 26, 2024

I loved to learn these terms. Thanks to wonderful teachers.

By Joseph N

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Sep 17, 2024

Very good introduction to key concepts. Also very engaging!

By Mayelin V

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Jul 21, 2024

Excellent presentation of digital marketing and e-commerce.

By Akeyah K

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May 21, 2024

very informational and easy to finish. Great Work GOOGLE!!!

By Kyrylo H

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Apr 14, 2024

Great introduction into digital marketing & e-comm. Thanks.

By Tess R

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Feb 9, 2024

Very informative! Love the video + reading course structure

By abhishek s

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Oct 23, 2023

Very informative and super easy to learn a high value skill

By Ian M

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Oct 18, 2023

Relevancy, job-readiness, practical application. That's it.

By JUSTIN A B

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Oct 11, 2023

I have enjoyed this class. Was a lot better than I thought.

By Juor D

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Sep 19, 2023

Easy to learn and understand great detail about the course.

By Sagar T

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Aug 29, 2023

this is a perfect course to begin your career in this field

By Dan P

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Jul 9, 2023

Educational, not slow but not fast paced, and to the point!

By Bunny K

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Jun 23, 2023

Thankyou so much for sucha beautiful and enhanced teaching.

By Maria A C

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Jun 20, 2023

Amazing learning, but kindly mention my name on certificate

By Abdul J K

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May 4, 2023

Perfect introduction course in the 7-course specialisation.

By Nakisuyi T

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Apr 10, 2023

Very Engaging and organized which make easier to understand

By Lina K

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Dec 14, 2022

Great course, easy to understand, useful to do assignments.