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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,323 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

JJ

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This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

JI

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The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.

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226 - 250 of 613 Reviews for Fundamentals of Social Media Advertising

By Aubrey N A C

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Feb 24, 2024

I love it, definitely helps you apply your learning.

By Reymart S

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Nov 13, 2022

I love the lessons, very challenging. Thank you all.

By saurabh k

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Jun 26, 2021

good course for starting with social media marketing

By Honey R

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Jan 16, 2023

very informative, loved it thanks Coursera. cheers!

By Jhonier P

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Apr 27, 2022

Muy buena introduccion a los anuncions de Facebook,

By Rutherford

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Mar 26, 2023

This was a good course,I'm looking forward to nest

By Amaury S R

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Feb 26, 2021

Amazing course, very simple and incredibly useful.

By Abdul Q J

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Oct 26, 2020

Really comprehensive coverage on the fundamentals.

By RAJANI K C

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Feb 4, 2023

It's a comprehensive and well structured course.

By Natia Z

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Dec 27, 2022

I got a big experience. Thanks you for everything

By SUPUN P

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Mar 23, 2023

Excellent Course. Very clear content. Thank you.

By Haris N

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Oct 17, 2022

The course is very well designed and practical.

By Cyndie M

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Jun 1, 2022

Exceptionally translated and easy to understand.

By Quynh L

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Jun 22, 2021

Very nice course and useful, pratical knowledge

By Agnes G

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May 27, 2021

very helpful and really discuss the basic first.

By Harsh G

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Oct 16, 2022

I loved this course so much! Highly Recommend.

By Maria P S

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Feb 21, 2022

Thank you so much to this course. I learn a lot

By Andres C T

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Jan 14, 2022

buen curso, iniciar desde cero en Social Media

By Menna M

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Jun 12, 2021

the course is so good and i have learned a lot

By Anthea S

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Sep 10, 2023

si capisce tutto ed e molto semplice e veloce

By Ellie t H

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Jun 13, 2022

Great - fantastic content and learned a lot.

By RENALDY H

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Apr 4, 2022

This course is great. I learn a lot of things

By Masca L

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Apr 6, 2021

Great start in the SM Adevertising business!

By Kunal M

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Nov 17, 2023

excellent fundaments taught in a simpler way

By Neeraj K J

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Jun 13, 2022

Superb course mindblowing thank you coursera