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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,323 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

JJ

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This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

JI

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The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.

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201 - 225 of 613 Reviews for Fundamentals of Social Media Advertising

By Ahsan M

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Aug 7, 2022

amazing course

learnt new tips and ways.recommended to everone

By Vaishnavi G

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Apr 22, 2021

Yes it is good course for increased the knowledge. thank you.

By Abdallh A

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Jul 14, 2024

اشكركم على هذا المجهود العظيم، لقد تطورت مهاراتي بشكل ملحوظ.

By Faraz W

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Mar 27, 2023

Highly Recommended Course!

All fundamentals cover in details

By Omar M

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Dec 26, 2022

This course has taught me the fundamental of social media Ad

By Alexandr J

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May 30, 2022

greate experience , this course has explaind a lot of things

By Tran N T T ( H

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Aug 14, 2024

Why I was completed this cour but no yet had certificate ?

By Daniel A

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Oct 23, 2022

well thought with practical examples. it's a game changer.

By ahmed m

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Aug 18, 2021

brilliant instructor and excellent material , thanks a lot.

By FRANCISCO A G V

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Jul 21, 2021

A very interesting course with a lot of useful information.

By Latifat S

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Aug 8, 2024

This was very insightful and easy to understand and digest

By flavio m

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Aug 10, 2022

il CORSO E' STATO DAVVERO OTTIMO ED HO IMPARATO MOLTE COSE

By Khalid A

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May 18, 2023

A very great courses! I highly recommend it for everyone!

By Alice G V

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Dec 22, 2020

Very helpful course to understand how social media works.

By Deleted A

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Nov 21, 2022

Nice fundamentals about Advertising on Meta Technologies

By Karolina M

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May 29, 2024

Well designed course with many important topics covered

By Jon G

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May 24, 2022

I learned a lot! Lessons are very practical. Thank you!

By Muhammed M

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Mar 21, 2022

Really greaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat

By Yeni N M

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Mar 17, 2021

Me gustaría que fuera un poco más lenta la explicación.

By Noha M E

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Jan 8, 2023

So informative, Thanks to Daniel he explains it well..

By Claudia M M M

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Nov 22, 2022

Very good on teaching the fundamentals. Learned a lot.

By Zee Z

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Jan 24, 2022

Very informative. I learned a lot about social media.

By Sasanka S

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Aug 27, 2021

Very good content and well explained by the instructor

By Vutomi H M

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Sep 22, 2022

good and exciting course. It was a great opportunity.

By Paawan U

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Aug 17, 2022

Meta produces best courses among all coursera members