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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,323 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

JJ

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This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

JI

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The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.

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76 - 100 of 613 Reviews for Fundamentals of Social Media Advertising

By Phoebe L

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May 7, 2023

The course pacing is so easy to follow and you will learn how to use Facebook Business Page for managing your advertisements! Taking this course is so worth it!

By Teri A

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Jan 23, 2021

Instructor was very clear and informative. The topics were interesting but maybe a little superficial. I am hoping there is more detail in the upcoming courses.

By Amna H

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Dec 19, 2020

Loved this course! Got a better understanding of advertising ethics, how to create a creative brief and an introduction to campaigns. Recommended for everyone!

By Marie C T

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Feb 23, 2023

Amazing instructor, learning materials, and graded assignments. Thank you, Daniel! I'm excited to learn more from you on the next courses. I'll see you there.

By Vasiliki K

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Mar 23, 2021

Excellent course with amazing instructors! I have done some courses in the past but this is the only time such a course was value for money and much more!

By Pasa C

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Feb 5, 2021

Effective and instructive course. With real life application of what we learn it is very useful in the field of social media advertisement and management.

By Janine B

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Jun 17, 2023

Brilliant! Informative, educational. I learned a lot. I am so proud of myself for sticking to the course. Having right tutors make all the difference!

By Kateryna K

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Jan 31, 2023

This is the most full explanation how advertisining work and what to do if you want to have a profit with advertising. Really good fundamental course.

By Ian A

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Dec 2, 2020

The Instructor is so great. They make sure that the way they teach will be interesting to students. Thank you, Mrs. Anke Audenart, and Mr. Daniel Kob.

By Hugo

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Mar 26, 2021

It's an easy one, but the value you get from it is high. This is about one of the most effective ways to create and share content effectively.

By David F

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May 3, 2021

Very technical course, the instructor is very good and teaches step by step every little detail about advertising on facebook and Instagram.

By Glenn K

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Apr 18, 2024

Loved the course and the instructors. I like working at my own pace and the feedback from peers and helpful quiz's and tests along the way!

By Giulia B

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May 5, 2023

Useful templates, a good overview of the topic and quizzes challenging enough to prove the acquired knowledge. I'd definitely recommend it!

By Sardar D T

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Feb 5, 2022

What I have learned, I can't imagine how this magic happens with this incredible course. Thanks a lot. I have learned a lot from this one.

By Elizabeth R

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May 31, 2024

Course is very helpful, however it is outdated. Kindly update the course as per 2024 with latest options available on Facebook/Instagram.

By Alejandra H

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May 8, 2023

This was a great course. Definitely walked away with a lot of information. I look forward to applying what I've learned to my business

By Yvonne

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Sep 12, 2021

i like this course! i really learn much in this class. Teacher will teach you from the basic level to some hand-on practice. thank you!!

By Sherrine E

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Dec 3, 2020

Very informative class! I learned a lot and feel confident in my success as a Social Media Marketer. Looking forward to the next course!

By Chalita

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Jul 5, 2021

I gain more knowledge and information. And also instructor is so friendly and explain in easy way that's I can understand very clearly.

By Sumayya A

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Jul 22, 2024

It was a super enlightening phase for me. I enjoyed every bit of learning with my instructor and engaging with my fellow learners.

By Meriem K

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Mar 7, 2023

amazing content! very helpful. I really liked the reading in PDF tallows le to keep the important notion for future use. Thank you

By ZAYD A

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Aug 3, 2023

This course is definitely recommended for anyone looking to learn how to grow and manage a profitable business online using META.

By gorishankar g

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Apr 25, 2021

Very Good modules where we learn all the concepts related to social media marketing,Facebook ad-manager, Instagram and alot more

By Massimo L

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Apr 18, 2021

This was a good, very "practical" course which let me put all the theory I have learned in the previous courses into practice...

By Sebastian L M

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Mar 6, 2021

This course begins to know more in depth how to use the facebook ad manager and how to create campaigns, I think it's very good.