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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,323 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

JJ

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This module has a lot of technical information but it enlightens me on FB & IG ad, creative brief as well as the data collection, protection and policies. Fabulous! Love it!

JI

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The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.

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276 - 300 of 613 Reviews for Fundamentals of Social Media Advertising

By Lizzeth P B

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Jul 26, 2021

Very interesting and tons of insights

By Rizky E W

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Aug 24, 2024

its amazing give me many of knoledge

By Omar A

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Jun 5, 2023

Excellent tools to learn as marketer

By Iris R

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Oct 30, 2022

A course that everyone must follow!

By Ogunjobi M R

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Oct 10, 2021

very great course with lots of value

By Onyekwena J

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Aug 4, 2023

Love the simplicity of this course.

By Cheryl S

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Mar 20, 2022

Very helpful and well put together

By Sakariye C N

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Mar 7, 2022

it was new skills , thanks coursera

By Jul W G

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Dec 9, 2020

learned so much from this training.

By Abdulla A S

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Sep 8, 2022

Very helpul and great information

By Hafeez

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Jun 27, 2022

the way dan teaches is next level!

By Ani A

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Mar 8, 2021

Great course, practical and useful

By Kamala B

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Jan 31, 2023

It took a while, but we are here.

By Karma M

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Sep 10, 2022

Very good course i enjoy it alot

By Zsuzsa P

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Aug 20, 2022

It was hard but i learned a lot!

By Sarfraz N

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Jun 9, 2023

It was great learning Experience

By JUDE I

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Feb 18, 2023

Great and a wealth of experience

By Diego G N

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Jan 25, 2023

Muy buen curso. muy recomendable

By RAVI P

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Jan 20, 2023

Thanks for creating this Course.

By Arjun R

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Jan 12, 2023

way better than the introduction

By Amandeep S

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Jul 22, 2022

Must for every Digital Marketer!

By Nirshanthi a C B

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Dec 29, 2020

Love the course and the lecturer

By Brendavine O

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Nov 23, 2022

great knowledge and work so far

By MUHAMMAD H

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Apr 13, 2022

Great course full of knowledge

By jun

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Sep 5, 2021

had a great learning experience