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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1226 - 1250 of 2,487 Reviews for Introduction to Marketing

By chhanak

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Apr 30, 2016

Such an insightful courses from Wharton Business School

By Muhammad W I

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Feb 17, 2016

very professional , amusing and well oriented course

By liling t

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Dec 31, 2015

It has brought me new insights in my data science work!

By Kehinde D

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May 10, 2020

I had an insightful learning session with this course.

By Vikas B

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Apr 29, 2020

Very good course for beginners in the business studies

By Evelina N

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Mar 20, 2020

Loved it! All the important info was given and taught!

By Esther T

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Nov 6, 2019

Highly informative and helpful information. Thank you!

By Basil A

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Sep 6, 2019

very effective short course which i learned from a lot

By Rahul R

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Jan 20, 2019

Really loved the course. Learnt a lot from Prof. Kahn

By Lina M S C

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Oct 29, 2018

Thanks for everything!! I really enjoy all the course!

By Andris M

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Nov 27, 2017

Very good and interesting marketing course! Thank you!

By rubens m s

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Aug 14, 2017

Great! It is clear, full of information, very didatic!

By Deleted A

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Jun 19, 2016

Extremely structured and profound lectures! Great job!

By Christopher R

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May 25, 2016

Great course. You get out of it what you put into it.

By Amit S

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Mar 21, 2016

I have just started this course and am already hooked.

By Obi O

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Jun 9, 2020

Informative course with useful introductory material.

By Tylow L

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Apr 15, 2020

Helped me to get a greater understnading of marketing

By Gerardo B R

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Apr 14, 2020

Very useful and practical examples, great instructors

By Chris V

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Oct 27, 2018

Very quick and easy course for marketing foundations.

By Hanbin Z

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Jul 22, 2018

Very good lectures for beginners! Strongly recommend!

By Rupen C

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May 27, 2017

Really nice course with elaborate coverage of topics.

By Chass a

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Dec 29, 2022

Me ha ayudado a entender y organizarme perfectamente

By Md. D N

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Apr 22, 2021

the course was great. I go many new insights. thanks

By Nisha A

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Oct 23, 2020

its really an amazing experience to learn new things

By Anuj S

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May 6, 2020

An extremely comprehensive and well designed course.