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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1251 - 1275 of 2,487 Reviews for Introduction to Marketing

By Sunil A

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Apr 18, 2020

Its a great course to do and clear a lot of concepts

By AYESHA S

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Apr 12, 2020

Prof Barbara Kahn was amazing. Learnt a lot from her

By Juan F P G

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Aug 14, 2019

it is a great course, is really complete . thank you

By Sanjit M

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Mar 28, 2018

Fantastic course, covers the fundamentals very well.

By Han-Chuan T

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Feb 15, 2018

very straightforward and I got what I wanted to know

By Biswapati B

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Jan 13, 2018

Well rounded course to introduce marketing concepts.

By Paul P A

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Oct 12, 2017

Wharton's marketing course is engaging and relevant.

By Shivam K

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Jul 25, 2017

Great Course. Awesome Professors! Thank you so much.

By Nasreen

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Jul 17, 2017

I really learned allot about marketing and business.

By Lim C L V

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Jun 22, 2017

great course.. great high quality videos and slides!

By Joycelyn L

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Jun 6, 2017

informative and very easy to understand the concepts

By Oscar M

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Mar 26, 2017

Perfect course, I like the examples of the teachers.

By Alan B J

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Oct 29, 2024

The teaching is clear, applicable, and interesting.

By Mercedes P

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Feb 24, 2022

need more intercative lessons and speaker in Week 3

By lorenzo n

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Jan 23, 2022

Exceptionally great, weird distribution of material

By danielle n

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Apr 6, 2021

loved the course and the professors were lovely too

By Huynh D H T

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Oct 20, 2020

I learned a lot from this course. Thank you so much

By Kevan H

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May 14, 2020

Was a great overview and introduction to marketing.

By Benita T

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May 5, 2020

Very insightful and easy to understand for beginner

By JENNIFER P

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Mar 31, 2020

very clear content, accessible format -- thank you!

By Thabo B

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Feb 19, 2020

I enjoyed the course, it is fun and i learnt a lot.

By Abhishek S

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Feb 16, 2020

very good knowledge provided related to the market.

By Mark S

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Apr 3, 2019

Very interesting marketing concepts and strategies.

By Yasser a

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Nov 30, 2018

learned a lot in this couse , i highly recommend it

By B K

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Nov 30, 2018

A VERY USEFUL , I LEARNED LOT ABOUT PRODUTS, SALES