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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1276 - 1300 of 2,487 Reviews for Introduction to Marketing

By cheikh m j n

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Nov 10, 2018

very very interesting professors are good and clear

By Yingchi C

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Nov 8, 2018

This course is easy to understand and quite useful!

By Dexter T C

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Jun 18, 2018

Nice combination of theory and real world examples.

By Jeffrey G

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May 20, 2017

Insightful. I like the way the course is presented.

By Rachel B

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Apr 22, 2017

interesting and varied views - enjoyed the examples

By Mike T

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Apr 5, 2016

Great course to learning a base level in marketing!

By Ganesh P

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Feb 21, 2016

Thank you very much for a nice Introduction Course!

By Thi T A V

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Nov 8, 2024

This course helps me to understand basis marketing

By Divesh D

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May 20, 2020

A must learn for every marketing person out there!

By Maria J R d S

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Aug 12, 2019

Very well organized, interesting and optimal pace.

By Sachin S

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May 5, 2019

Amazing Course. It got me interested in Marketing.

By Vatsal K

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Dec 2, 2018

Good course to understand the basics of Marketing!

By Amy L

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Aug 30, 2017

The lectures were informative and extremely clear.

By gagan c

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Aug 6, 2017

Most relevant study material . Kudos to professors

By Devvrat B

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Feb 4, 2016

excellent course design and brilliant explanation.

By Fabio P R

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Dec 4, 2015

For me, it was just perfect. Totally recommend it!

By Trishah R

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Oct 20, 2024

Easy to understand and I learnt a lot, thank you!

By Neev N

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Jun 26, 2024

Really enjoyed and learnt a lot of useful skills!

By Julia G

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Apr 21, 2024

Es muy bueno, claro y con aplicaciones prácticas.

By Sudhanshu R

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Jun 8, 2023

it was great to learning with coursera .Thankyou

By Utkarsh S

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May 3, 2022

Good, was able to learn a lot about Marketing. :)

By Mark U

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Oct 27, 2020

Such a great, thorough introduction to marketing.

By Alex

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Jun 5, 2020

It greately increased my interest on Marketing!!!

By Ashok C

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Apr 3, 2020

Amazing course from the best faculty in the world