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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,389 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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551 - 575 of 1,822 Reviews for Marketing Analytics

By Ganesh K C

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Sep 24, 2021

Very Good one. Crisp, Clear & Concise lectures with easy to understand quizzes and assignments.

By Devanshu N

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May 24, 2021

It's one of the best course on Marketing Analytics. The Teaching style of sir is really awesome

By Viral P

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Jul 28, 2020

It is a practical Marketing course, which focuses on the current trends of Marketing Analytics.

By VIVEK K

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May 27, 2020

Very Interesting and the way each and every topic explain is really very good with an examples.

By Deleted A

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Apr 29, 2020

The instructor is very clear in what he wants to communicate. Was a very useful course overall!

By Luis A S

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Mar 27, 2020

Great course, great teacher great learning. Definitely a starting point to dive into analytics.

By Tharindu H J

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Dec 29, 2020

This course is really practically explained. Thank you for providing it through this platform.

By Cheyenne G

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Sep 26, 2020

The explanations were great and the practice quizzes really helped in preparing for the test.

By Aritra B

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Aug 3, 2020

Thank you . It was indeed a great journey. Wish to learn more about this fascinating concepts.

By Corey S

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Jun 1, 2020

This course was awesome! I learned so much. I am a better professional because of this course.

By Anthony B

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Nov 3, 2017

Learned different aspects and work that goes into detailed, well informed marketing decisions.

By Sergey K

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Oct 31, 2020

A good course, a great teacher who explains the material in an interesting and accessible way

By HARISH P

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Oct 23, 2020

Excellent Course delivery !! Professor Rajkumar made everything look very simple and logical.

By Glenes d

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Sep 27, 2020

Got a good understanding of Marketing Analytics.This course is structured in a very good way.

By Vipul K K

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Apr 24, 2020

It was very great learning from Coursera, everything was covered well with proper explanation

By Gunjan P

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Oct 3, 2017

The trainer is quite great in explaining concepts along with being very clear and engrossing.

By Adrianne O

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Nov 29, 2021

Learned a lot from the course! The instructor explained the concepts well. :) Squash timeee

By Saurabh M

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Apr 24, 2020

it was great learning , provided lots of insights on marketing and it analytics

THANK YOU SIR

By Shaikh K A

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Aug 1, 2020

I am thankful for the time I spent with you and hope to learn more and get bachelors degree

By Neranjan J

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Jul 8, 2020

Great course, Got many things to myself :)

Really enjoyed the way Sir Venkateshan does it :)

By HITESHWAR R B

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May 24, 2020

Raj sir is a genius in is domain. Looking forward for more advanced course on the same Sir.

By Abhishek S

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Apr 15, 2020

Its a really good course and Thanks to the instructor for making it very crisp and exciting

By Gokul K

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Apr 9, 2020

it was good we had some new learning it is good if we want some learning here good platform

By KOUSTAV C

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Aug 1, 2020

Had an great experience and learning. The instructor's lecturing style is also very great.