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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,389 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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626 - 650 of 1,822 Reviews for Marketing Analytics

By Shubham K

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Jun 9, 2021

It was quite informative and up to date according to current market requirements

By AMISHA S

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Nov 23, 2020

This course is designed very well and it is very helpful full skill enhancement.

By Matanat M

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Oct 27, 2020

thanks for everything!! I am grateful to you for every information you taught me

By Rima M

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Oct 21, 2020

I love this course, and also the Subject was so well explained by Raj. Thankyou.

By Sultan G

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May 21, 2020

THÄ°S COURSE ARE AMAÄ°ZÄ°NG

I REALLY LÄ°KE THÄ°S COURSE. THE TEACHER VERY SUCCESSFULL.

By Bharat P

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Oct 14, 2021

excellent explanation of theories coupled with real corporate world experiences

By Sweta P

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Jul 18, 2020

Very informative with a touch to all essential area. Good course for beginners.

By Mutiara M

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Jun 24, 2020

The instructor keeps the material interesting to learn. Definitely recommended.

By Jagada C

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Apr 28, 2020

Thoroughly enjoyed it. Instructor made the subject fun as well as easy to learn

By Sunil R

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Apr 12, 2020

Wonderful Course all the models cover are useful in marketing analytics carrier

By Sam R

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Sep 19, 2017

Very good course with several actionable items for anyone working in marketing.

By Emiliano A

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Jan 20, 2022

Great content, especially for beginners in analytics, and marketing analytics.

By S S

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Aug 26, 2021

Very Good Program with good discussion on various Analytical concepts. Thanks.

By Mohit G

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Jul 8, 2020

Great content and teaching sytle. Live examples help you relate to the course.

By Maddie O

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May 29, 2020

Much more challenging than I anticipated, but I am glad to have stuck with it!

By Vito A

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Apr 24, 2020

Great course and give me applicable theory. Fully recommended for this course.

By Ankit k s

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Apr 10, 2020

it was a great experience to do a course of marketing analytics from Coursera.

By Kitcha I

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Aug 28, 2018

Very practical learning course, very dedicated instructor, highly recommended.

By JE S

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Mar 5, 2022

The course is very helpful especially to us Business Administration graduate.

By Jazil N K

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Sep 25, 2020

Got to acquire great skills, just enjoyed to have this to my Technical skills

By Abhinav S

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Jul 29, 2020

Excellent course, made very easy to understand by the amazing Raj Venkatesan.

By agustin a

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Jul 23, 2020

it's a good chance to actually apply many tools available in the MKT analisis

By Govind d

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May 27, 2020

The Teacher is amazing... He tells every big calculation in the simplest way.

By N K P N

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Apr 28, 2020

Thanks to Mr. Raj and Coursera and to all those who made this course possible

By Juan M

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Apr 9, 2017

Mixing marketing analytics with useful and fruiitful tools to be implemented.