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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,389 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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601 - 625 of 1,822 Reviews for Marketing Analytics

By Barry E J

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Jun 2, 2020

I recommend this course for marketers. The teaching method and materials are awesome.

By Abhilash A

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Apr 29, 2020

Good course, will recommend it to everyone i know who would be interested in this one

By RANA D

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Oct 22, 2019

I've learned and still am learning a lot of useful information thanks to this course.

By SAKTHI B B

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Sep 3, 2021

I had a great experience in learning with Rajkumar Venkatesan sir. Thank you so much

By Antonio Y

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Jul 5, 2020

Great course, I've written 20 pages of my notebook! Great insights and explanations!

By Alya R

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Jul 5, 2020

Great course, great lecturer, overall fun and recommended for beginners in marketing

By Diya T

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Jun 15, 2020

Raj was an amazing teacher with great real-world examples that enhanced my learning.

By Maisha A

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May 11, 2020

Very informative and quizzes are perfect to test the content taught. Easy to follow.

By Nikki G

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Sep 13, 2020

Loved this course! It was very informative and not too difficult or time-consuming.

By ­김동규

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Aug 10, 2020

It was very helpful and relevant to the my real work experience in marketing field.

By Divyang P

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Aug 3, 2020

I learned a lot helpful theories with practical examples. Thank You very Very much.

By Prachi D

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Jun 19, 2020

This course was very informative. I will surely do many such courses in the future.

By TASAWWAR A

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May 11, 2020

Excellent presenter & very informative that must be improve my abilities in future.

By Mahin I C

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May 9, 2020

So far the best course I've had on Coursera. Especially the teacher was incredible.

By Daria G

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Mar 2, 2018

Raj is the exciting teacher! Let's eat more vegetables!!! Cool! Thank you a lot! ;)

By Prathamesh T

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Jun 1, 2017

Really cool concepts and measurement techniques explained in simple and concise way

By Cherif C

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Mar 9, 2022

very helpful course and the best teacher that i have ever seen thank you very much

By Marion M

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Aug 22, 2020

Raj does an excellent job of explaining very tough concepts and making it fun too!

By kusi j

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Sep 2, 2020

I am really enthused to have this course of study..Thanks to the Lectuere, Mr Raj

By Dogukan S

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Aug 3, 2020

It was a really fun experience and I definitely learned a lot. God bless you all!

By sakhar p

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Jul 29, 2020

This course really help me , Now i have great knowledge about marketing analytics

By DIANA B

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Jun 13, 2020

Great course, detailed explanations and good examples for a better understanding!

By Parshva J

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May 25, 2020

brilliant, compact and learnt a lot despire being from an engineering background!

By Sonal M

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Jun 23, 2016

A very good course with an excellent Professor who teaches step by step properly.

By Prashant D

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Mar 28, 2024

Thank you for providing such a comprehensive and insightful learning experience.