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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,367 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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626 - 650 of 5,666 Reviews for Foundations of Digital Marketing and E-commerce

By Noy B

Aug 8, 2022

Wonderful course, perfect for beginners. Very impressed at how clear and well-organized it is. The only suggestion I have is to have a speech option for the legnthy reading sections.

By Chow C

May 25, 2024

This first course equipped me with foundational knowledge and skills related to Digital Marketing planning & E-Commerce, which proved to be extremely useful for a sophomore like me.

By priya g

Jul 18, 2022

This course is amazing. I enjoyed this course. All the instructors were amazing. I prefer this course to anyone who wants to start their new digital marketing and e-commerce career.

By nery c e

Dec 26, 2024

excelente para personas que no tenemos tiempo y nos interesa ampliar nuestros horizontes , no sabia nada de marketing y he aprendido mucho me interesa seguir avanzando en esta área

By Richard H

Sep 14, 2024

Im hungry for more...! Wait should I use my keywords to optimize this digital marketing review? 😁. This course takes the sting out of the learning curve for beginners... Let's go.

By Arkam f

Nov 27, 2023

This is a well organized course with the basics to make a person ready for a career in Digital Marketing. Amazing lecturer and you will feel the curiosity running down your spines.

By Claire M

Dec 13, 2022

It lays a great foundation for understanding why digital marketing works the way it does and makes it easier for you as the learner to understand how you'll structure your efforts.

By Nury S

Nov 4, 2022

The course is very good I invite you to start so you can learn, in an easy way, I would like it to be in Spanish too, but it helped me a lot to improve my English language learning

By ayah 8

Dec 19, 2024

this course really helped me to understand the concept of both digital marketing and e-commerce, and the job opportunity for each of them thank you google for this amazing effort.

By Ramamurthy S

Oct 6, 2024

Lots of insight on new terminologies in Digital Marketing & E-Commerce, sure shall be a professional once complete the course and put up for practical application in the industry.

By Ibrahim A

Dec 6, 2023

It is a top aquality coures, it takes you on aamazing learning journey from scratch and progresses you in a smooth, organized and enjoyable way untill you master all the content.

By Heather S

Apr 18, 2023

Great introductory class! I love the different learning methods you incorporated- reading, videos, interactive prompts, etc. All amazing tools. Thank you for creating this course!

By Jhon K G

Oct 31, 2022

The course was easy to follow. It was clear and structural. I have learned the foundations of digital marketing and e-commerce and am sure that the following courses will be easy.

By Jithin T

Sep 30, 2024

Thanks to this wonderful content. The practice quiz really helped me to brush up what I have learned. I loved this course. The content explained and the notes are really helpful.

By mohsen f

Jul 7, 2023

I've learned many things during this course. It was very interesting for me. This course helped me understand how a digital marketer works, and what capabilities she or he needs.

By Nicola C

Dec 15, 2022

Very well structured with short video clips and tests to anchor the learning. It gave a great introduction and am looking forward to the next course in the certificate programme.

By Jilmer M B V

Dec 8, 2022

Información clara, bien explicada y puesta de forma dinámica. Ejercicios, casos e historias que te ayudan a entender de manera amigable todo lo que implica el ecosistema digital.

By Mohammed F

Sep 19, 2022

I have learned a lot from this 1st course of digital marketing and e-commerce. And i am very excited to learn more, i will recommend this certificate to my siblings and friends.

By Aubrey M A

Aug 24, 2022

This course can be easily digested despite being filled with information any beginner would benefit from. This inspired me to pursue a career in digital marketing and e-commerce.

By Arlida M P

Oct 28, 2024

Very informational, simply presented that It can be understood by a newbie like me in digital marketing, not pressured but one learns at his/her own pace, very learner-centered.

By Kiran D

May 18, 2024

Thank you So much for making this course intereactive. I cannot sit for too long for reading long long paragraphs, but this course is very interactive and instructor was owsome.

By Darrel C (

Jan 4, 2024

I am learning what all the terms I have come across actually mean and how to utilize and analyze the data you may come across in the digital marketing and e-commerce industries.

By tessa b

Sep 28, 2023

Best decision I've ever made, this course opened my eyes to a whole new world, The digital marketing world , I got the confidence I needed to boost my career and set new goals.

By Julien K K

Dec 2, 2024

c'est mon premier contact avec des cours sur le marketing et pourtant la méthode et les contenus ont été agréables pour moi. Merci beaucoup. j'espère que la suite est pareille.

By Shaklin S M

Nov 28, 2024

I started this course when to help my wife with her business, i am really happy to learn things like marketing funnel and all other basic things which are taught in the course.