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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,367 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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701 - 725 of 5,670 Reviews for Foundations of Digital Marketing and E-commerce

By Azzelarab Z

Nov 4, 2024

Excellent job! Module well crafted for a beginner or intermediate level and it could help also experts to refresh their knowledge on digital marketing and ecommerce.

By Phillip L

Jul 26, 2023

Gave me a new light when I was going down a bad path. Never thought I'd be interested in any form of marketing prior to taking this course, now it's all I want to do!

By Rita C

Jan 17, 2023

Well organized, each week presents a lot of information in an easy-to-follow manner, and examples are always given when new concepts are introduced. Highly recommend.

By Rodolfo H

Nov 23, 2022

I didn't expect the quality of the content in this course. Now that I've finished it, I'm only more excited to get started with the next course. 100% would recommend.

By Alee H

Nov 3, 2022

it was a very beautiful course. i learned so much from this course. the instructor was very polite and her teaching style was just awesome. highly recommended course.

By Abdul B

Sep 28, 2022

In my view all the things were organized very well in this certification which are helpful for the new people as well as for the people who are already in this field.

By Benedetta B

Feb 20, 2024

I studied economics and management, but wanted to deepen my (meagre) knowledge in digital marketing and e commerce. I really enjoyed this course, it was very useful.

By KaGiuliani M

Jan 14, 2024

Excelente! toca todos los puntos sobre el marketing online de manera sencilla y a su vez profunda. Vale la pena. Disfrute todo el proceso, y ya tengo el Certificado.

By Elle 1

Oct 24, 2023

This amazing course does an excellent job of introducing the fundamentals of digital marketing in a clear and easy-to-understand manner. I would highly recommend it.

By Elizabeth

Jun 21, 2023

It was a great start to the 7-series course. The lesson was well-organized and easy to digest. I'm very thankful for the course. Can't wait to learn the next course.

By Eisha N

Jun 7, 2023

This is an amazing course. I have learnd a lot about Digital marketing. I am glad that I enrolled in this course and complete it. Huge Thanks to Google and its Team.

By Daniela T

Jun 7, 2023

Agradecida con el primer módulo de este curso, la organización hace que sea de fácil aprendizaje y cuenta con muchas herramientas, ejemplos y temas de gran utilidad.

By Dane J

May 20, 2023

Really enjoyed this class, and the learning approach. I was able to use downtime during my commute to complete videos, which allowed me to get thru it rater quickly.

By Dima N

Aug 13, 2022

Great course for those who want to start with digital marketing basics. The course content is at a very high-quality level. At the same time, explanations are great!

By Jayashree S

Jul 26, 2022

Very Informative and easy to understand .All details were very simply put and all the videos were very engaging .Overall i gained a lot of information so i am happy

By inchara k

Aug 5, 2023

Not only was the course informative, it was also highly motivating. I'm so glad I enrolled for this and I look forward to continuing my learning journey. Thank you.

By Mailin G P

Apr 29, 2023

This is a great course. You will learn even if you don't know anything about digital marketing and e-commerce, because it is a well-planned and professional course.

By Saad A

Mar 30, 2023

Absolutely loved this course. The way the whole course is structured makes the whole learning experience enjoyable and student friendly. I look forward to Course 2

By Ihuoma A

Feb 12, 2023

This course is well put together. I knew some concepts from my earlier course with Meta, but this program already shows good promise. Would definitely recommend it.

By Ashley R

Jan 13, 2023

Solid overview of the basics and explanations of a lot of marketing lingo - SEO, SEM, ROAs, etc. I've been freelancing for awhile and found the info really helpful.

By Laura D

Jan 10, 2023

I loved the content of this course! It was exciting and informative. I am happy I chose Coursea for my professional certificate and eager to complete the 7 courses.

By Jennifer B

Nov 3, 2022

A great overview of what Digital Marketing and E-Commerce is. I was surprised how many useful terms I learned in such a short intro. Worth taking this intro course!

By ماجد ب ا

Oct 9, 2022

The explanation was supported by valuable and easy-to-understand information and useful videos. Thank you for the efforts of those in charge of this wonderful work.

By Jessica L A

Sep 19, 2022

this course is really help me to learn about digital marketing, expecially to learn about SEO, SEM, and how can to make the best digital marketing to engage people

By Shayla P

Aug 2, 2022

Easy to navigate and explained very gently/clearly! Going back to revisit the topics I didn't understand as much as others was smooth and provided a lot of clarity.