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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,395 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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776 - 800 of 5,670 Reviews for Foundations of Digital Marketing and E-commerce

By Shantee J

Mar 31, 2023

I really enjoyed this course, and the instructor videos were very helpful and clear. I really like tha fact that i can download the material to my computer.

By Sirate k

Mar 31, 2023

It was a fun start, days go by so fast but i learned a lot in less than 2 hrs a day of class.

notes, and videos and short and precise while teaching a lot.

By David L

Mar 2, 2023

I enjoyed learning about the importance of the marketing funnel, the customer journey, and why remarketing and data analytics are so valuable to businesses.

By Ugur

Feb 25, 2023

It was all perfectly set up and richful content thanks to Google experts.

I highly recommend this course to get started with the digital marketing and ecom.

By Ruko S

Dec 7, 2022

It's a great course to understand the Digital Marketing universe! The learning materials are short videos and quizzes, made easy to understand and remember.

By Abbas R

Oct 12, 2022

tI love this course and its really clear voice and vision and you would love to get this course and there question answer practice i like it and i recommend

By Janet T O P

Jul 29, 2022

Great overview and basic introduction to Digital Marketing and E-Commerce. I look forward to digging deeping into each topic and work toward certification.

By KIRIE E B

Sep 3, 2024

This material is excellent for laypersons to gain an overview of the fundamental aspects that form the core foundation of Digital Marketing and e-Commerce.

By Juan F G

Jul 9, 2024

El curso es interactivo con una buena mezcla de videos de corta duración bien explicados con pruebas internas y lecturas con animaciones y casos prácticos.

By Francesco G

Feb 24, 2024

Really an amazing course, super well explained, simple to follow and extremely well explained, thank you to all the teachers and pros who made this course.

By Tomas A

Mar 9, 2023

Es un curso muy didáctico y especifico respecto a detalles necesarios para entender lo que significa desempeñar funciones en Digital Marketing & E-commerce

By Tawanda B

Mar 7, 2023

This program is awesome. I love the fact that I can go at my own pace. I was able to complete the first part of 7 in a couple of days. I love this program.

By Shubham S

Jan 18, 2023

The instructor was so professional and to be honest, this is one of the most affordable and informative course you can ever find. Buy it and thank me later

By Fahad p

Dec 14, 2022

Very nice explanation of all terms and concepts in depth. I will love to finish the whole professional certificate and enter the world of digital marketing

By Yohelise E

Sep 18, 2022

Exelente curso introductorio, todo el contenido explicado de forma clara y coherente. Muy bien diseñado para estudiantes con cero conocimientos en el área.

By jacob S

Jul 1, 2022

I completed the Foundation of Digital Marketing, and E-commerce and i gain a knowledge and Search Engine Optimization, Social Media Marketing, Ad campaign.

By Hideko L

Jun 29, 2022

The instructor, Joi, gives very clear and easy to understan explanations. She looks professional and friendly. Thanks so much for the informative course!

By kimberly h

Jul 18, 2023

This course was exciting and really offered a nice introduction to Digital Marketing for beginners like myself. I look forward to continuing my education.

By Vivian I

Nov 26, 2023

This course will open your mind and help you understand the foundation of Digital Marketing and how its changing business activities today. Great course!

By Santhosh J

Nov 20, 2023

Excellent introduction to digital marketing & e-commerce. Gives you a very clean, uncluttered view of what it is from the one of the pioneers themselves.

By Re N

Aug 31, 2023

Thank you for creating such wonderful and great course. This open up my vision on how to do marketing in this modern age. All the presenters are amazing!

By Mirda M

May 31, 2023

I really like the trainer and the material used during this training. will register under my company for the next course! thank you for the great sharing

By Alex C

Jan 26, 2023

A lot of great information! The ability to actually learn from mistakes or maybe not quite understanding the first time eliminates the "fear of failing".

By farisa k

Jan 5, 2023

Loved Course 1, was introduced to alot of in depth conceptual understanding of foundation of Digital Marketing and entry level jobs in Digital Marketing.

By Wakeel A

Jan 1, 2023

Digital marketing strategies may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers.