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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,387 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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76 - 100 of 534 Reviews for Think Outside the Inbox: Email Marketing

By Bart T

Jul 25, 2023

I enjoyed the entire segment. It was not only engaging, but kept my attention as well. The instructor was the best. Thanks Miriam. I could see myself in a role as an email marketer.

By Arlan Y

Nov 8, 2022

It was hard learning qualitative information compared to metrics and anything quantitative. I felt like I found something I am not strong at which means I know what I can improve on.

By EDY S

Jul 20, 2024

The material is complete, structured in modules, with well-conceptualized and structured themes, making it easy for us as participants to learn independently easily and comfortably.

By Justin B

Nov 7, 2024

Provided a complete education on the concepts and strategies needed for creating and managing effective email campaigns with informative videos and literature and how to activities

By Marilyn C

Jun 23, 2023

I learnt so much during this course! It was also very easy to understand and there were a lot of relevant course work that I believe will be 100% useful as a future email marketer.

By Vera O

Oct 8, 2022

I'll say this is my best ourse so far. I enjoyed myself throughout the entire process. I can't wait to see what the future holds for me , as an e mail marketer. Thank you Miriam.

By Jules J

Nov 13, 2022

Excellent demonstrations by the Teacher. Easy, straightforward, and clear, use of words and descriptions. Tasky but fun, enjoyable hands-on assignments. Thank you & Keep it up!

By Tahir M T

Feb 9, 2023

It was a great time to learn from the legends of Google. I got a variety of metrics and tactics for Email Marketing. In short, thank you very much to team Google and Coursera.

By CY C

Mar 17, 2023

Overall a great course in a series of courses for digital marketing. A relatively different approach compared to other classes with more pragmatic worksheets and examples.

By ALICIA Y

Jun 25, 2023

I have improved in the overall engagement rate for my email newsletters and those of my clients. Great practical assignments I encourage all to complete and not skip!

By Miguel M

Nov 19, 2023

On of the best courses in the series. You learn from a very talented instructor skills that can be applied to all areas in your new digital marketing specialization.

By Janson A A

Nov 12, 2023

What a great course! I love how this course introduced me to some automation tools for email marketing and how they give some task that requires me to use the tools.

By jacob S

Oct 7, 2022

I really enjoyed this  chapter of the course,  the activities particularly help me to better understand how email marketing can be effective in an overall campaign .

By Nathalie J D

Sep 11, 2023

I like this course which was full of activities to practice and sample of work. to get inspired from. Also, the tutor was very engaging throughout the whole course.

By Reba D S

Jul 26, 2024

I enjoyed this course. It taught me a lot more about email marketing than I expected! I'm glad it covered topics like Constant Contact and email marketing metrics.

By Karina M

Aug 19, 2023

Great speaker and well planned course. The flown of the information and so its organization was clear, that helped as a base for understanding email Marketing.

By Gaurav B

Jul 9, 2022

Excellent course. I learnt a lot from it and my teacher was excellent! Thank you so much and I hope I will be able to apply this information once I get a job!

By Ann J

Mar 6, 2023

so informative, i learned alot about SMART goals, PESTLE and SWOT. Email marketing tools. This section I enjoyed the most, thus far. It was more interactive.

By Prime S

Mar 4, 2023

This was the best course so far for me. it was interactive a lot. This got my mind to really practice and see what i want to do before i finish the course.

By Andrea D

Aug 22, 2022

I learn a lot about email marketing, there is hand on activities, I fully recomend this course for someone in the marketing area or want to learn about it

By Anita

Oct 19, 2022

coursera courses are very understandable and easy to learn. This course is very usefull in present time there is all things coming on online plateform.

By Thành

Jul 21, 2022

The course provides me with enough basic information for me to learn deeper. It is not just about theory but also practice, and that's is really helpful

By paula B

Nov 16, 2023

This is a great course. It has helped and taught me so much. I am feeling very confidant as I move on to hit the ecommerce business with a bang!!!!!

By Aistė D

Aug 8, 2022

The best instructor in the course so far. I also loved that we had so many practical tasks and could put our newly acquired knowledge into practice.

By Joshua G

Jun 20, 2023

Valuable information and recommended for anyone wanting to become a digital marketer. This is the end value from all the other marketing efforts.