The instructor is one of the best teachers I ever had. He made the point concise and clear. He has natural talents of conveying knowledge and information.

Please, please provide more classes taught by Professor Luis Rodriguez Baptista !

This course has greatly helped prepare me on how better to manage products and categories, understand their life cycle and how to better increase their profitability. I would recommend it to anyone with an interest in brand management.

Such a different perspective to introduce myself to the world of marketing! The course content was super & even the examples laid out across were from varied industries thus providing a holistic view on how to manage brands & products.

Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.

I liked this course 'Brand & Product Management' by IE Business School. The material is clear and specific with business cases of the real life. I recommend it to those who are interested in up-to-date brand management and marketing.

I enjoyed it very much , in first I thought it is going to boring but it turned out just great. I will share this to all my friends and acknowledge about it. Thanks for making me more knowledgeable than my classmates.

I have Brand and Product management course in 5th sem of MBA. This course really helped me in understanding key aspects related to developing and managing a brand. Thank you Coursera for giving me finacial Aid.

It is one of the excellent courses and a beautiful beginning for this wonderful and executive specialization in marketing. This wonderful content, easy and harmonious, and the lecturer is more than wonderful.

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.

Thank you so much

The assignments were engaging and helped to understand the concepts presented in the lecture. The enthusiasm from the professor was nice and he implemented real world examples when relevant.

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

This course was informative and interesting for me and, I think, for people who are interested in marketing. All information was explained affordable, thanks to a professional teacher.

Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.

A benchmark for Coursera offerings

So Indepth! Thank you for this amazing course as a product beginner, this course made me to understand the entire terminology of what Product Management is as it covers everything!

It is good course of Branding management, and the way or technique of teaching great. Anybody can go for it to gain knowledge improve skills for career growth. Thank you so much.

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.

Thank you for this awesome course!

The delivery of the content by the professor is really great. He engages his audience really very well and would want to make feel to continue watching more lessons back to back.

The topic was very narrative and informative. Through this I got a clear cut idea about the marketing aspect of a product and what are the strategies to be followed by a company

Louis is an exceptional teacher. His concepts are very clear which shows in how easily he can make people understand complex subjects without physically interacting with them.

Amazing course!!! The explanation was detailed yet crisp. Learned a lot of new concepts and the examples and models discussed are relevant and useful. Enjoyed the course!!!

Great concepts that can easily get overlooked while working to create one's own brand.

Great content delivery and actual use cases help in easy understanding of all concepts

Very informative. The course sheds light on the delicate details w.r.t Brand and Product Management with use of graphical representation to make the understanding better.