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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,634 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto...

Top reviews

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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126 - 150 of 564 Reviews for Brand and Product Management

By Abdus S M

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Oct 2, 2017

This course will be very much helpful for those who are interested to learn about Brand and Product Management.........

By Aashish P

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Sep 20, 2017

Very articulate explanation by the lecturer. It has definitely added few vocabularies in my marketing brand. Thank you!

By Sudheer K

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Aug 31, 2017

Great leaning experience, Has provided me ample understanding for opportunities of positioning my brands. Thanks Luiz..

By SHRINIVAS

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Oct 23, 2020

The best course to understand the importance of branding, The professor is really good with examples and explanation.

By Shivangi J

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Sep 23, 2020

All the concepts were Very nicely explained. The assessment questions and initial assignments were nicely curated.

By Paulina S

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May 2, 2023

Módulos con información muy interesante y completa. Aprendí mucho sobre como iniciar una marca y que se necesita.

By Guo X

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Mar 15, 2019

The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!

By RISHIKESH.K.B.

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Mar 6, 2021

Brilliant set of questions in the exercises, and examples quoted in the lectures. They were all quite relatable

By Satyaveer P

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Nov 27, 2016

Excellent course to develop you Brand as an Experience for Customer and among the employees of the organization.

By Ахменов Т Т

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Aug 2, 2020

It is a great course for everyone who wants to learn on the good examples the importance of brand and marketing

By ONURALP A

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May 31, 2020

I am so happy to finalize this course. It was very helpful and beneficial. Thanks to our instructor Mr.Baptista

By Houman A

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Aug 30, 2023

it was so useful and also data materials are in touch with market.

thanks for making opportunity .

Houman Ataei

By Hassan A

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May 26, 2020

Great course. Able to learn the basic of brands and instructor was well prepared and able to articulate well.

By CHIKA O

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Dec 12, 2022

Great instructor, great learning materials. I really learnt a great deal about product and brand management.

By Bilge C

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Mar 4, 2019

It is a great introductory course and definitely a good guide to build a solid brand and product strategy.

By Johnny A

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Sep 13, 2019

Amazing explanation and presentation in addition to accurate highlighting of what is needed to be known.

By Chioma B

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Apr 3, 2019

This is a life changing course, if you apply all that was taught.

The course is a goldmine of information.

By Abdullah A

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Dec 25, 2017

Very good applied experience with a techniques and tools and friendly instructor.

Thanks,

Abdullah AlBudiry

By Aishwarya M

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Jun 14, 2022

A great learning experience for anyone who is interested in branding know-hows from scratch to advanced.

By Kapil Y

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Jul 15, 2020

On rod best couresra course. Deep understanding of what is brand, how to develop brand and brand culture

By Carlos A T C

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Jul 4, 2020

Gracias a este curso, he aprendido nuevas herramientas para aplicar al momento de desarrollar una marca.

By Jaimie W

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Sep 17, 2018

I chose this course because of the Professor, and to fill a gap in my knowledge and resume. Many thanks!

By Ander M A

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May 31, 2017

Really useful and good materials. I followed itas a postcast while driving and it was so easy to follow.

By Aarti M

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Apr 27, 2017

Got very good knowledge about branding and all lectures very informative and well delivered by professor

By Adriana R

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Jan 5, 2018

Such a fun and informational course. I enjoyed the way professor Rodrigues Baptista thought this class.