I was new to product management and branding strategies and this course was enlighthing! The course is super interesting and explained very well. Definitely recommended!

This course was very insightful. As a newbie in product management, I was taken through this course in a careful and very explanatory manner. Thank you, Loius Baptiste.

Excellent Course. Was well structured and thought out! I will definitely refer back to this course in the future in case of Brand Management challenges in my company.

The lecturer is so engaging and easy to learn from. Really practical and doesn't use jargon. The industry words he uses he explains well so perfect for a beginner.

Fantastic Journey. The course outline great topics and Prof. Luis has made efforts to provide infor on it nicely comprising by some of his personal experience.

A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!

通过本课程的学习对于品牌和产品管理iyoule一个新的知识架构体系。最重要的是这门课程很适用于互联网时代互联网品牌的建设，推出新的产品的时候如何选择品牌，考虑哪些因素母品牌的影响。三个品牌的管理工具，当然还有产品的管理思维，非常好。谢谢你们的精彩课程和老师的辛苦付出，把好的知识可以带到中国来。thank you!

Topics , content and examples are really helped to learn the importance of each steps and processes need to be followed in brand and product management.

amazing course. the instructor is an expert in the industry and imparting his expertise and experience of more than 20 years to students. go for it.

Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.

Very engaging and informative course.

I'd suggest the organizer to add more assessment except the quiz that do not require much effort to get passed.

Great course for professional, I am thankful to Coursera and IE Business School for this oppurtuinity to learn even without being physically there.

This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.

I feel this is the most exhaustive course one can find on coursera. All one need to know about the branding and product management is at one place.

Very well structured, clear and easy to follow. The lessons had illustrating examples and explaining of concepts which was something to bring in.

Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.

Great Course on Brand & Product Management. The course is geared more towards Brand Management & less on Product Management. Enjoyed this course.

This course gave me an excellent foundational knowledge on Product and Brand Management, and its application to real world business experiences.

I recommend this to every person who is into marketing and sales and want to enhance their knowledge into brand development and management.

Thoroughly enjoyed this course. The material was up-to-date, presented in an interesting manner. The quizzes tested knowledge well. Thanks!

Loved it. Very thorough. Excellent course to take for people who want to dip their feet in the knowledge of product and brand management.

It was a very interesting course, that gave me a lot of tools in marketing. Luis was a really good professor and very easy to understand.

me costo algo por el ingles sin embargo estoy muy satisfecha por todo lo aprendido tienen muy excelente material de trabajo e informacion

Wonderful course for understanding how brand works and how product's life goes on and how product keeps on changing itself for customers

The course is very interesting and easy to understand. After this course I have a better understanding of Brand and product management.