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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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3876 - 3900 of 5,731 Reviews for Foundations of Digital Marketing and E-commerce

By ROSHNI D H

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Jan 8, 2023

VERY GOOD COURSE

By Hemanth N

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Jan 3, 2023

i simply like it

By Dogukan ü

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Jan 2, 2023

Excellent intro.

By Ampouala A

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Dec 29, 2022

just amazing....

By Isaac O T

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Dec 29, 2022

Great Experience

By naveed i

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Dec 26, 2022

excellent course

By Lala S

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Dec 24, 2022

very good course

By Aniq R

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Dec 17, 2022

OUTSTOUTSTANDING

By Mohammad H

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Dec 12, 2022

Very informative

By Tasneem E

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Dec 3, 2022

Very informative

By enes t

•

Nov 28, 2022

thanh you google

By Muhammad A

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Nov 28, 2022

Excellent course

By VIOLET, S E

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Nov 24, 2022

REALLY BENEFITED

By Avipsa S

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Nov 21, 2022

great experience

By Lim J

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Nov 12, 2022

very informative

By Saad N

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Nov 10, 2022

very informative

By Manoj K A

•

Nov 10, 2022

Brilliant course

By Sai G

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Nov 9, 2022

It's best course

By MOCH L M

•

Oct 22, 2022

sangat membantu

By Elisa B

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Oct 20, 2022

RReally usefull!

By Joelezob L

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Oct 20, 2022

Very insightful

By Yasir A A

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Oct 14, 2022

usefull courses

By Mazen M

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Oct 1, 2022

Very informative

By Margery M

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Sep 25, 2022

Awesome course!

By Shaji p

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Sep 24, 2022

awesome modules