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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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3901 - 3925 of 5,731 Reviews for Foundations of Digital Marketing and E-commerce

By Napoleon C

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Sep 21, 2022

monster course!

By AGUSTÍN A C D V

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Sep 20, 2022

Great material!

By Shaik I

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Sep 17, 2022

Great learning!

By Palak K

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Sep 12, 2022

very intresting

By Fofo K G

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Sep 2, 2022

very instructive

By Christina M

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Aug 27, 2022

Great program !!

By Abdulrahman B

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Aug 4, 2022

Excellent course

By Kamal b

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Jul 25, 2022

wonderful course

By Chizoba A

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Jul 20, 2022

Great curriculum

By Martha Y L

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Jul 14, 2022

VERY INFORMATIVE

By Nachiketas N

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Jun 25, 2022

Excellent course

By Shraddha T

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Jun 15, 2022

excellent course

By Santiago M

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Jun 8, 2022

Excellent course

By RENATO R I

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Dec 27, 2024

CURSO EXCELENTE

By Camilo G

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Dec 12, 2024

Excelente curso

By Juan C T

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Dec 2, 2024

muy buen curso.

By Satyavrat K

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Nov 25, 2024

very enthuastic

By Yesica P ( c M

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Nov 12, 2024

Excelente curso

By SHRUTI S

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Oct 30, 2024

good.. loved it

By Vivian D

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Oct 20, 2024

good course for

By Leo D d B

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Oct 10, 2024

very insightful

By Genaro D L T

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Oct 9, 2024

excelemte curso

By Muhammad D A

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Oct 4, 2024

Easy and simple

By Rahmatulloh

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Sep 30, 2024

Very insigtfull

By Gloria E H H

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Sep 16, 2024

Excelente curso