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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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3976 - 4000 of 5,728 Reviews for Foundations of Digital Marketing and E-commerce

By Aime B

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Sep 1, 2022

I learned a ton

By Sajid H

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Aug 25, 2022

A great course.

By globalace a

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Aug 5, 2022

Very impressive

By abeed k

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Jul 15, 2022

GREAT Teaching

By Nat L

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Jul 5, 2022

Breathtaking!!!

By Chandana S

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Jun 10, 2022

Amazing course!

By Merve U

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Jun 9, 2022

Amazing course!

By Maged H

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Dec 22, 2024

It's wonderful

By Melanie M

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Nov 21, 2024

Very detailed.

By Abdul G A

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Nov 16, 2024

Amazing course

By Ismail b

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Nov 7, 2024

tres bon cours

By Ndotit S

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Oct 2, 2024

Très satisfait

By Safy A

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Sep 27, 2024

it is valuable

By meisam s

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Sep 15, 2024

that was great

By Aldian R I

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Sep 15, 2024

good to for me

By Stanley S

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Sep 11, 2024

Awesome intro!

By Anil K

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Aug 12, 2024

Exceptional!!!

By Natalia “ C

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Aug 12, 2024

Muy buen curso

By Chrysalis S

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Jul 31, 2024

Easy to follow

By Babita S

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Jul 17, 2024

It's worth it.

By Riyaz M

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Jul 15, 2024

Great learning

By Shibu S

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Jul 10, 2024

It is awersome

By Jessica M S P

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Jun 12, 2024

muy entendible

By Jenyfer S T

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May 20, 2024

Helpful topics

By By b y b y c o w

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Mar 4, 2024

Awesome class!