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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,881 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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3326 - 3350 of 5,551 Reviews for Foundations of Digital Marketing and E-commerce

By Vaasu S G

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Dec 31, 2022

Very well crafted session

By DigitaL H K P

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Dec 12, 2022

Thanks, Coursera & Google

By Vishakha K

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Dec 6, 2022

great source of knowledge

By Samantha G

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Nov 27, 2022

Great informative course.

By Naveed J

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Nov 20, 2022

one of the best course :)

By Hitesh S

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Nov 1, 2022

Meaningful and insightful

By Siti N H B H

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Nov 1, 2022

this is my favorite title

By Khalid M

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Oct 29, 2022

Really informatic course

By Levon M

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Oct 26, 2022

Covers good fundamentals

By Fatima L

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Sep 28, 2022

Instructors are amazing!

By Ahmed K H

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Sep 1, 2022

great from to to bottom.

By Arunkumar h A

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Sep 1, 2022

doing well about society

By Manha Q

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Aug 5, 2022

Very helpfull and Amazing

By Pejman D M

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Jul 6, 2022

Tidy, Clear and Organised

By Devalnath

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Jul 6, 2022

Totally worth every penny

By Isam M

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Jun 27, 2022

Very good for the starter

By Tangou T A S

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Jun 25, 2022

Great course. I recommend

By Servin “ L

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Nov 14, 2024

Learning allot. Amazing!

By Ірина М

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Oct 13, 2024

Цікавий та корисний курс

By Wilma L D

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Sep 1, 2024

Helpful and informative.

By Yaser A

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Aug 13, 2024

Excellent beginner guide

By Anabel O

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May 13, 2024

EYE OPENER CERTIFICATION

By Satyam J

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May 9, 2024

Best Course New Learners

By joselin M

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May 3, 2024

Great easy to understand

By wanjiku c

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Mar 16, 2024

it was very informative