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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,806 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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4726 - 4750 of 5,547 Reviews for Foundations of Digital Marketing and E-commerce

By Kittichaitawat M

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Jan 29, 2023

good

By Nicholas R A R

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Jan 27, 2023

GOOD

By VO C T

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Jan 25, 2023

Good

By AMANI M H A A M H A

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Jan 20, 2023

جميل

By Daniel

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Jan 18, 2023

BEST

By Sobha J

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Jan 17, 2023

Good

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Jan 17, 2023

good

By Zulfikar S

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Jan 11, 2023

good

By 19_Ashutosh D

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Jan 6, 2023

Good

By abdullah s

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Jan 1, 2023

best

By Nhung N

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Dec 26, 2022

nice

By Oratai P

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Dec 25, 2022

good

By Abdulaziz S

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Dec 25, 2022

easy

By Usman J B

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Dec 11, 2022

good

By wasita P

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Nov 29, 2022

good

By Ronald L

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Nov 28, 2022

Fine

By Pongpeerapat H

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Nov 24, 2022

good

By นิศารัตน์ ด

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Nov 15, 2022

good

By Rohit K

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Nov 12, 2022

good

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Nov 12, 2022

GOOD

By HASIF B M

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Nov 9, 2022

GOOD

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Nov 1, 2022

GOOD

By Anzala S

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Nov 1, 2022

good

By kadek p

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Nov 1, 2022

good

By Philly c

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Oct 17, 2022

Lit!