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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

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Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

VL

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Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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4601 - 4625 of 5,179 Reviews for Foundations of Digital Marketing and E-commerce

By Stephani J

Oct 30, 2022

I am very happy with everything I have learned during the course so far. I wish the reading material was also in a video. Makes it much easier to understand and entertaining.

By Shubham S

Jul 21, 2022

If you can make real-life practices in this course it will be great.

like creating a digital marketing funnel in the course right away while learning and through case studies.

By Caroline

Jan 8, 2023

It is brilliant; I have learned so much! Not just about the course, but about myself! It took a while for me to get started and into a routine, but it got there. Thank you!

By Christopher D

Jul 2, 2023

I am grateful for the opportunity to learn and earn these professional certificates! I am broke and unemployed. This really might be the game-changer for me! Thank you!!!

By teryn s

Jun 26, 2023

Very detailed and thorough. It would be nice to have the option to audit all the courses when applying for financial aid, but I like the financial aid that is offered.

By Mohamad A

Oct 25, 2022

the instructor was structured & clear. As an entry level fundemantels helped be aware of marketing concepts. As a note: i personally needed more digital illustrations

By Thembakazi N

Nov 30, 2022

GREAT start... if you have done digital the first 2 weeks info is repetitive but otherwise the rest was all new and needed... i wish i can get more practical info now

By Muhammad S

Dec 26, 2022

It's like literally amazes my journey and I think google needs to add more info by visualization to make simple English understanding for some difficult vocabulary.

By Chirag C

Sep 19, 2022

This is a great course put together! Lot of new concepts learnt. It would be great if more real world brand case studies were also used to explain some topics.

By ABHAY K

Jul 8, 2024

Got to learn a lot. The test of module 1 was really tough I guess it took me more than 12 to 15 attempts to pass but it was really amazing. Thank you Coursera.

By Bruno D

Oct 21, 2022

Es un buen curso introductorio que da buenas bases para poder investigar después más afondo las diferentes areas existentes en el mundo del marketing digital.

By Kimberley H

May 9, 2024

Insightful course, it may be beneficial to include more interaction with tools to add hands-on learning to the visual. Great course, thanks Google & Coursera

By Champ G

Apr 25, 2024

Muito legal gostei muito , porem só faltou a aula na prática não dei 5 estrelas porque durante o programa é prometido a aula na prática e só teve teórica

By tony m

Nov 10, 2022

4 stars because on the writing prompt quiz whatever you write is considered correct even if you type it wrong besides that minuscule glitch it was amazing!

By Wenjun L

Jun 29, 2022

It is more repeative theories than actual hard skills coures, but it is a good one if you want to have a strong digital marketing basical theory learning.

By Hussain A

Feb 20, 2023

I have verified my ID many times after completing my course to get its certificate but it again asks for verification.Can you please sort this issue out?

By Swe W

Aug 19, 2023

This course is teaching mostly the basic idea of digital marketing and e-commence.

I can learn many specific terms that regarding with digital marketing.

By Johanna T

Mar 26, 2023

I appreciated the definitions for the terms used and the explanations of what they mean. The experts explained terms and concepts well. Great Course!

By PIYANSHU D

Dec 16, 2023

This course will be helpfull for every beginner in digital marketing.I have learned many things and skills,gain knowledge.That will help me in future.

By Jutarat T

Oct 14, 2022

The course is well structured. The instructor speaks clearly. Yet, lack of concrete examples. Looking forward to deeper content in the next course.

By Adil I A

Nov 17, 2022

I hope in the following course there will be more case studies and real life scenarios. Tools and work templates would be also highly appreciated.

By mustafa e

Jan 20, 2023

Very useful and full of information and familiar with the basics of e-commerce and digital marketing. I recommend it to beginners in this field

By Rithvik A

Apr 26, 2024

I learned my desired course in 2 and half months duration, though i have received only one certification for foundation course only.. thank you.

By Rodrigo R S

Aug 26, 2023

Ser todo em inglês me pegou desprevinido, mas eu estou atualmente avançado na lingua. Curso muito explicativo sobre táticas do comércio online.

By Ariana A

Sep 21, 2023

the formula is good, but I wish there was a way to have a buddy system to ensure feedback on a post and to ensure someone reads your feedback