It would be beneficial to have the exemplar example and answer then let you try to do it.

Some of the content is hard to follow

There is a lot of fluff in these

Needs quite a few updates.

Thanks!

Unavailable dashboard data to follow along. Throwing basic theories and terms without much coherence in relation to the bigger topic of this course. Trying to cover too much in a short amount of time, might as well link us onboarding tutorials on YouTube. Other courses exceeded expectations though. Glad to be done and excited to continue on the journey.

This one especially you learn absolutely sweet fuck all in this "Course" A lot of bought reviews on this page that's for sure. Nothing of value to learn here. It's a huge waste of time and money You'll learn more for free off of youtube, which you'll have to do anyways if you take this course since it teaches you nothing.

la parte principal de: hacer ejercicios en google analytics no se pudo realizar ni comprobar ya que las fechas señaladas en los ejercicios no tenían data en el DEMO. No hay respuestaa rápida al reportar ese problema.

Outdated content - would not recommend.

Assess for Success: Marketing Analytics and Measurement is an excellent course for anyone looking to delve into the world of digital marketing and data analysis. This Google-certified course provides a solid foundation in understanding key metrics, analyzing campaign performance, and making data-driven decisions. Key Strengths: Practical Approach: The course offers a hands-on approach with real-world examples and exercises, making it easy to apply the concepts to real-world scenarios. Clear Explanations: The instructors effectively break down complex topics into easily understandable concepts, ensuring that learners of all backgrounds can grasp the material. Focus on Key Metrics: The course emphasizes the importance of tracking relevant metrics and KPIs to measure campaign success. Leveraging Google Analytics: You'll learn how to use Google Analytics to extract valuable insights from website traffic data. A/B Testing: You'll gain knowledge of A/B testing and its role in optimizing marketing campaigns. Areas for Improvement: Deeper Dive into Advanced Analytics: While the course provides a strong foundation, it could benefit from delving deeper into advanced analytics techniques such as predictive modeling and machine learning. More Hands-On Projects: Additional hands-on projects could further enhance the learning experience and solidify practical skills. Overall, Assess for Success: Marketing Analytics and Measurement is a highly recommended course for anyone seeking to improve their digital marketing skills. By completing this course, you'll be well-equipped to measure, analyze, and optimize your marketing campaigns.

I consider this the most complex course but also one of the most useful. Some instruments learned are a little bit hard to use for beginners such as working with spreadsheets pivot table. As i am interested in marketing strategy i have really enjoyed learning about performance metrics and concepts such as LTM or ROAS or CAC and the relationship between them that answer business questions and guide decisions. I would have liked more about how to calculate CAC. Nice course . Thank you for this model of professionalism!

Excellent course. All the courses have been good so far. Some are just a bit better than others. Of course, I want to finish the program. I consider this the start as there are a lot of the details in the material and links that contribute to being an effective marketer. You can have the best product in the world, but unless people know about it, it will sit on the shelf, unsold. It is a loss to the consumer, the people who work on making it, and the investors that have staked their money on it.

Good morning, teachers. How was your night? I hope as you are doing well this morning, thanks to God. I am a citizen of Ukraine. I had medical business in the city of Truskavets in the Lviv Oblast of Ukraine. Likewise, I have a medical license in Ukraine. I have some experience with war. Now I want to get a career as a marketer and bookkeeper in the USA. I learned a lot from your course. I appreciate you, and I am very grateful for the knowledge that you give to people.

Marketing analytics and measurement are essential for assessing the effectiveness of strategies and ensuring that marketing efforts align with business goals. By collecting and analyzing data, defining key performance indicators (KPIs), and utilizing various tools and techniques, marketers can make informed decisions that drive success. The ability to measure and adapt continually is key to staying competitive in an ever-evolving marketing landscape.

This has been an interesting course, well-presented, containing a lot of valuable information. Important to me was the opportunity to practice the digital marketing manager lessons theory via the well-crafted activity scenarios. By doing so, apart from working with Google Analytics and Google Ads, I also re-familiarized myself with Google Sheets respectively MS Excel regarding calculations, creating pivot charts etc.

Thank you very much. This course is amazing. This course is invaluable. The teaching quality at Coursera is much better than universities (remote/onsite) where we traditionally learn as university students. This gives infinity value to the certificates provided by Coursera. Coursera is marvelous. I want to thank again for the great experience.

El curso de marketing digital y comercio electrónico ha sido fundamental para adquirir un conocimiento integral sobre cómo gestionar y optimizar campañas en el entorno digital. La importancia del curso radica en su capacidad para enseñar habilidades clave en la creación, ejecución y evaluación de estrategias de marketing en línea.

This section of the program for myself was the most challenging. I didn't know the understanding or comprehension of analytics. After completing this section of the program I have a much better understanding of what analytics and reporting the results are all about. Mike the instructor was encouraging and helpful along the way.

The course covers a comprehensive range of topics in marketing analytics, including key metrics, data interpretation, and measurement techniques. The inclusion of current trends and tools ensures the content is relevant and up-to-date. Case studies and real-world examples provide practical insights and enhance understanding.

This course is an excellent resource for anyone looking to improve their marketing analytics skills. The content is comprehensive and covers essential topics like KPIs, ROI, and A/B testing. The hands-on approach and use of tools like Google Analytics and Google Ads make it easy to apply the concepts in real-world scenarios.

I really liked the instructor Michael, and the way he explained complicated concepts which were quite new to me, but he discussed them in a way which made it easy to follow up with him. He had a hint of sincerity in his voice too which made me want to try me level best in all the activities. Overall really like the course.

In this course, I have the opportunity to learn about how to use Google Analytics and Google Ads to track my customer journey on an online platform. I received more study tips about how to improve my skills, such as learning Python, R, and SQL. I will keep going to be an effective digital marketer!

I really enjoyed the presenter. Clearly described the course without sounding like he was reading it. A very good choice of presenter for this analytics course! Thank you. The quizzes seemed to be well thought out and not tricky either. I'm surprised how much of this I retained, it was a lot.

It was actually difficult to make it through this course. I blew right through the first 4 courses in 7 days. This was the 5th in the series. It took me 3 full days to finish it. I don't usually have trouble learning anything, but this one challenged me. Good on you!

Course 5 of the Google Digital Marketing & E-commerce is the toughest course so far from Certificate Program. The information is more intense and covers a lot of topics that are important week 3 and 4 are very hands-on. All very useful information.