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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,783 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

JC

May 9, 2022

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

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126 - 150 of 387 Reviews for Assess for Success: Marketing Analytics and Measurement

By Atif U K

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May 21, 2023

THE best course ever in this specilization course whose learning relies on practical work .

By Lourdes B

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Feb 21, 2024

A complete course which has given me the confidence to keep going to pursue my certificate

By Ally B

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May 10, 2022

Very good details on how to measure success and understand analytics in digital marketing.

By KHALID M

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Mar 27, 2023

Very informative and detailed course on Marketing Analytics and Measurement. Excellent.

By Bibash K

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Feb 29, 2024

Very insightful for beginners to start and know what to choose as a Digital marketer.

By Mariyam N

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Sep 5, 2022

I really enjoyed the course also it add a extra pointer in my carriers growth path

By Mukudzeishe P T

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Nov 6, 2024

This is the best course i have done so far ,it teaches you everything step by step.

By Miriam d F

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Nov 2, 2024

Muy buena iniciación con recursos fundamentales y una labor didáctica muy acertada.

By Arslan K

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Feb 25, 2023

This is very well designed to learn about marketing analytics and its measurements.

By Jade H

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Nov 19, 2022

Great information. Great format for learning. Great confidence as a result! Thanks.

By bakhtiyar k

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Aug 22, 2023

круто, то что искал, особенно про заинтересованные лица и как с ними разговаривать

By Benjamin D D

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Sep 26, 2022

The simplified learning materials and depth of each module made it easy to grasp!

By Chami C

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May 10, 2022

Packed with useful knowledge. Expanded my experience and professional vocabulary.

By MITCHELL G

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Jul 12, 2024

Very helpful! I am sure this will be of great help in starting a new career!

By Janine W

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Oct 16, 2023

Very valuable skills that get you excited for the first time, in this course

By Jamal J

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Oct 16, 2022

Thank you Cousera and Google. It was a very engaging and interesting course.

By Brawndy D

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Oct 2, 2022

I recommend this course to anyone looking to gain insights working with data

By Malik U

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Feb 18, 2024

Really informative course, love to be a part of this amazing community.

By Janet T O P

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Sep 16, 2022

Very thorough! Exercises and Application Projects were very helpful.

By Arunkumar h A

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Apr 7, 2023

I thing this is best way of getting knowledge about digital marketing

By Marcus d A P

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May 28, 2024

Excellent course! I would say it is one of the most important ones.

By Paul L

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Jun 27, 2022

A perfect way to create meaningful and straighforward presentations

By Krystal Z

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Dec 29, 2022

Great. Wish you could explain more about Python and R-programming.

By Marleen B

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Nov 10, 2022

All of the courses build on one another. Perfect bite-size pieces!

By C. B (

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Jun 29, 2023

Super technical, lots of numbers for sure, but indeed needed.