Although this course does not require any prerequisite background, you'd be amazed by how comprehensive it is even for an entry-level digital marketing role. Thank you so much Coursera and Google for cooperating on this invaluable program.

Marketing analytics and measurement is very useful course,It provides better understanding and knowledge how to measure marketing performance and plan marketing strategy by understanding the market trends.

Thanks for coursera & Google

This course is perfect for gaining in-depth knowledge about analytics and measurement. It provides a comprehensive understanding of the subject. Completing it will enhance your skills in data analysis and measurement techniques.

This course will make you learn everything that is required for measuring a successful marketing campaign, although this course is difficult to fathom if you put your efforts into it sincerely, surely you won't regret it.

I learned so much and still have the need to learn more. This was challenging in some areas but overall great information. I gained confidence in areas where I was lacking, and filled in areas where the blank spots were.

The course is very helpful and well-designed with lots of opportunities to practice when we go through each component. Great to learn especially when some of the most popular analytics tools are from Google themselves.

Great course about marketing result organise , analyse, presenting and how to use tools like google ads, goggle analytics and etc. Thank for the instructor Michael and the engaging and clear content and the activities.

It is designed to teach students how to create, launch, and manage an e-commerce store. The course covers topics such as creating a product catalog, building a website, managing inventory, and marketing strategies.

Thanks for this fantastic course. I have learned a lot on marketing analytics and this will definitely come in handy on my resume and job search. I may be starting a side hustle later in time. Much appreciated

I love this course. A a newbie in analytics I appreciate the effort of our instructor to explain everything about marketing analytics. It is insightful and I had fun learning about this new course. Thank you!

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

This was a very intense course but I learnt so much and the lecturer was sooo informative and smart. I got inspired to sign up for Google Analytics and I will complete it in 2025 : )

I loved the course and it made me realize that this is the career I want to pursue. Hats off to the exceptional style of transferring knowledge by the instructors and the Coursera.

This course provides practical learnings that are representative of and applicable to an online marketeer's day-to-day business. A must-have foundation for any online marketeer!

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

Fantastic introductory course that teaches you the fundamentals of marketing analytics. Highly recommended if you're looking to land an entry level role in digital marketing.

For me, this was by far the most important course out of the seven. Packed with a lot of useful information, tasks and practices. Mostly to do with Data and Presenting Data.

Very informative and detailed. Using analysis tools and techniques is very important. Helped understanding presentations concepts too. Overall a good course.

The most difficult module from the whole certificate program. But the insights are so precious and I am very glad to finish the course successfully.

I was new to all things analytical. This gave great examples and exercises to develop knowledge. Would suit someone who already deals with data too

This course is actually more than great and full of good information! thank you so much to all people who provided us with these valuable materials

Good marketing analytics course to broaden your insight on google ads, google analytics, spreadsheets, basic data visualization, media plans, etc.

Thanks, Michael! For sharing tools and technics for successful presentations and digging into the data and understanding it. We’ve covered a lot!

Course is beneficial. Can be better with more detail on each topic, more practice especially to a non-marketing personnel like me. Overall good.