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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,389 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

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26 - 50 of 534 Reviews for Think Outside the Inbox: Email Marketing

By Deleted A

Mar 13, 2023

Due to My Best Guide Miriam I gained a lot of understanding about email marketing. Her Way of explaining things is too good. She herself enjoyed while teaching all this. HHer Warm welcome for every new video, her motivation by saying that you'll become a best email coordinator really made me feel as if I am already one. She taught everything into detail and the activity part was too good. II'm Feeling confident after completing the entire course with activities by myself . Thankyou

By Farid L

Oct 10, 2024

The lessons were clear and well-structured, covering everything from creating engaging content to understanding key metrics like open rates and ROI. I particularly appreciated the hands-on approach, with real-world examples and tools like HubSpot and Mailchimp. By the end of the course, I felt confident in my ability to design, execute, and optimize effective email campaigns. I highly recommend this course to anyone looking to enhance their digital marketing skills!

By Pam G

Apr 17, 2024

Email marketing has been such an eye-opener for me! I never realized just how much creativity and potential it holds until diving into it. It's amazing to see how we can craft engaging messages and reach our audience in such personalized ways. I'm definitely leaning towards pursuing a career in digital marketing, and this experience has solidified that decision for me. Thank you for sharing your insights and sparking my interest even further!

By Tony P L

Jan 5, 2023

This course provides most of the essential skillset in email marketing. It offered me the opportunity to have some simple hand on experience in the automating email system and enough practice in writing effective commercial emails and preparing email marketing results. Most importantly, after I completed my practice assignment, this course gave me the example as the "answer key" so that I knew what I was exactly behind.

By Sergey M

Mar 16, 2023

I highly recommend this email marketing course! It covers everything from creating an email marketing strategy to executing campaigns and measuring results. The course is well-organized and easy to follow, and the instructors provide helpful tips and best practices. By the end of the course, you will have the skills and knowledge to create effective email campaigns that drive engagement, sales, and loyalty.

By Frank C

Jan 1, 2023

So far this instructor was the easiest to understand and follow. She has a good way of speaking without making it sound like she is reading from a teleprompter. As far as the course content goes, I think this one was the most useful so far since it deals with email which has more components than social media since its something you pay to use and have more control of the delivery process.

By Alex S

Jun 25, 2024

The analysis of email marketing was comprehensive, with valuable tips and professional advice. Thank you, Miriam, for a detailed explanation of the concepts that we covered in the course. I’m equipped with the knowledge and have even tried to work as an email marketing specialist by doing the exercises in this course. Super practical and robust course. Thanks again!

By Laica L

Apr 10, 2023

The lecturer is really an expert on the topic! What I just want to suggest is that I hope that the activities could be peer-reviewed instead of self-reviewed so that we can have a chance to see each others' work to gain insights and ideas and also to hear other students' ideas and opinions with each others' work. Overall, it's a great thing to have. Thank you!

By Jorge L

Sep 21, 2023

There is so much to learn and understand. I love how there is so much interaction. I love using the templates and saving them for future understanding. I learned PESTLE, SWOT and SMART goals. There is so much going on in this lesson that the transcripts are very helpful to print out. I rely a lot on printing the transcript lessons which is very helpful.

By Vishweshwaran R

Dec 11, 2022

Whether the program is for someone new in to the digital marketing or a veteran refreshing the basics, there are always takeaways. i learnt about the new tools like mailchimp. With so much of emails, there are useful tips and tricks to create attractive emails (course is aptly titled Think Outside the Inbox) and succeed as an email marketing manager.

By jimenez g m g

Jul 19, 2024

El curso de marketing digital y comercio electrónico ha sido fundamental para adquirir un conocimiento integral sobre cómo gestionar y optimizar campañas en el entorno digital. La importancia del curso radica en su capacidad para enseñar habilidades clave en la creación, ejecución y evaluación de estrategias de marketing en línea.

By velavan k

Nov 18, 2022

The standard Coursera provides is exceptionally outstanding. The instructors everyone is excellent and outstanding before learning e-mail marketing I thought it's an ordinary task but after getting learnt I need apologize that specialist are how much concerned and how much research and technology behind it. Wow!

By Bhargav P

Jul 24, 2022

I was just amazed at how can I learn E-Mail Marketing, I don't even like to write e-mails, analyze metrics, or presentations. But after this course, I am pretty much confident that I can now handle all the tasks related to e-mail marketing. I can manage the whole e-mail campaign now without any fear and stress.

By Kethaka S A

Jul 30, 2023

About course this is engaging and interesting. I never thought emails are this much powerful and handy when it comes to marketing. If you're willing to learn about digital marketing this is really a out of the box strategy I never imagined. and warm thank to the instructor Miriam and her clear explanations.

By Araceli H

Feb 10, 2023

This module was packed with value!! Thank you for this Coursera. All of the knowledge so far in the course will greatly impact my career. I was introduced to many new concepts. I feel better equipped to create and manage email marketing campaigns. The instructor was great at presenting the information!

By Ammara A

Jul 3, 2023

Overall course was good and I learnt a lot but in last weekly challenge 5, questions regarding SMART goals and Segmentation list especially behavioral data are bit confusing and the course material provided is not clear in those scenarios, other students also mentioned the same in last discussion.

By Dawn E

Oct 6, 2022

I enjoyed this course immensely and feel much more comfortable in utilizing email marketing. The activities helped give me confidence to continue, and looking at the exemplars really made me rethink some of my responses. It helped make me aware of what I did right, and also how I could do better.

By Edward R E K

Jun 29, 2024

This particular course had a lot of practical work at the last module, where we will be made to produce a complete email marketing role starting from setting SMART goals to writing emails to analysing email related metrics to presenting data reports to stakeholders. Was so helpful !!

By MD M I

Nov 26, 2022

I love the practical section the most where I created an email campaign from start to finish by following the instructions. I enjoyed that the most and I hope more practical sections will be added in all the courses to have hands-on experience. As a beginner, I loved this course.

By RAJANI K C

Jun 21, 2022

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

By Weronika M D

Feb 1, 2023

Fantastic course for those who are searching for practical skills. It shows from A to Z how to deal with e-mail marketing. It was a pleasure to study such a content. At least you know that this is the EXACT knowledge you will be using in your future job in digital marketing.

By Marilé P

Jan 10, 2024

This course has been super helpful - especially the sections about learning how to use HubSpot and Mailchimp. The last section where we planned and created an entire email marketing campaign was fun to experience what a day in the life of an email marketer would be like.

By sadiq h

Feb 9, 2024

I recently completed the "Think Outside the Inbox: Email Marketing" course. I must say that it surpassed my expectations in every aspect. This course provided a comprehensive and insightful exploration of email marketing, and I found it an excellent learning journey.

By Daniel K

Aug 22, 2024

Very thorough love taking it this course the instructors are very nice knowledgeable quizzes readings. You must take good notes. There’s a lot of material email marketing was really something I learned so much thank you I will keep pressing forward. I will finish.

By Tanya P

Sep 8, 2023

It's a great learning about email marketing campaigns , presentations and so much more. I really like the way practice quizzes and exercises are designed. The coaches are very good. I have now developed a liking for Digital Marketing and E-Commerce. Thank You!