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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,389 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

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176 - 200 of 534 Reviews for Think Outside the Inbox: Email Marketing

By DIEGO E A

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Jun 22, 2023

Excelente curso. Me dio todas las herramientas y recursos para aplicar en el día a día!!

By Kenia C

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Jun 18, 2023

I really enjoyed learning about email marketing, there is a lot of unexpected knowledge.

By Sol A R

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Jul 21, 2022

Excelente curso super completo de todo lo que implica el universo del e mail marketing!

By TIWALADE S

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Feb 23, 2024

It has lots of practical and is quite enlightening. I enjoyed every bit of this course.

By Lia G

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Sep 20, 2022

Great instructor and a lot of hands on work with different programs and specifications.

By kayode p

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Sep 13, 2022

this was my best course yet. the lecture and deliverance was superb and second to none

By Syahrizal M

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Nov 13, 2022

Its interesting since email was one of the oldest digital marketing channel in history

By Serosh S

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Oct 24, 2022

its really really outstanding course. i wich i learn aloott of marketing techniques.

By Amanda B

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Jul 16, 2024

This course is full of useful information as well as hands-on learning opportunities

By Satnam G

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Mar 25, 2024

Great course. Well written and presented. Lots of additional information and links.

By Laura R

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Jan 14, 2024

Great course with lots of practical tasks, especially good for confidence building.

By omega n

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Aug 21, 2022

Very comprehensive, super useful and teached how to learn the subject matter fast!

By Aarushi G

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Oct 4, 2024

Best one out of the first four courses. It was engaging, short, and easy to follow

By April C

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Sep 12, 2024

For a person who has really no idea about these stuff, this course is really gold!

By Shyna G

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May 10, 2022

Amazing course! This course provides a thorough understanding of email marketing.

By Lourdes B

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Sep 25, 2023

A weel-rounded course with the tools necessary to understand the basics clearly.

By Cristal T

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Nov 7, 2023

great material and so much insight into the real career of a digital marketer

By Frederick F

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Aug 14, 2023

Looks simple, feels simple and its anything simple. Great content and insight

By BelleMamaDesu

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Jan 31, 2023

didn't expect that email marketing has a lot of work to do thank you coursera

By Sajida Z

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Oct 24, 2022

E-mail marketing course increase my knowledge about marketing through e mail.

By chami c

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May 10, 2022

This course is very fun and it really brought out my potential as a marketer!

By MALLIKARJUNA R V

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Aug 4, 2024

This course familiarized with me the unexplored potential of Email marketing

By Walter M F

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Dec 8, 2022

Estaria bueno que podamos conectarnos vía Google Meet con otros estudiantes.

By Alicia B

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May 10, 2022

Very good course on email marketing and why it is so important in the field.

By sel l

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Feb 26, 2023

Excellent. Took you through the whole process of email marketing campaign.