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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,389 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

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151 - 175 of 534 Reviews for Think Outside the Inbox: Email Marketing

By Carlos G

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Feb 21, 2023

Excellent course! What I liked the most were the hands-on assignments/activities. Keep up the good work!

By ain a

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Jan 18, 2023

this course is amazing and so informative and gives you a lot of practice to be a better email marketer.

By Mohammad E B

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Nov 29, 2022

I love the content, quizzes, practical quizzes, the information, and most importantly; the representer!

By Clarizza O

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Jun 27, 2024

Very helpful course! I got a new job related to digital marketing after I completed the certification!

By Ayandeep S

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Dec 11, 2022

This is the most exciting course I have ever taken. I would say it was a very open-to-work experience.

By Harper M B

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Sep 18, 2023

very informative I have been enjoying what new things this course has to offer and all the activities

By Nova M

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Feb 24, 2023

Very informative. Gives some great insite on how to calculate the effectiveness of an email campaign.

By Krystal Z

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Dec 12, 2022

great, it would be great if you can add more information about remove spam filters on email marketing

By Cristian V

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Nov 10, 2022

I really enjoyed the last part of the course,but I found anyway the entire course very interesting!

By Harish A

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Sep 29, 2022

well,this is most interesting than other courses and have difference experience to while learning.

By Nhu Q ( T

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Oct 23, 2024

Will be useful for those who want to learn more about email marketing and build their experience

By Bhairavi K

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Oct 11, 2022

Very Helpful and explainatory course. Complete guide to start your carier in Email Marketing.

By Grace M

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Nov 25, 2022

An interesting course. I found it rigorous as it included a lot of mathematical calculations.

By razia j

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Aug 31, 2024

The is amazing and I have just got a lot of knowledge about digital marketing and the tools.

By Eldrin D

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Sep 22, 2023

I've learned in specific detail how to run an effective email campaign from start to finish.

By Muhammad H

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Jun 16, 2023

A very good course to learn with a technique which is very much in line within the industry.

By Faraz W

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May 22, 2023

Highly Recommended!

Great overview of E-Mail Marketing from basic to final analytics review.

By Beverly H

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Sep 21, 2022

Weel presented, great pace, very practical, well received.

Miriam was a terrific presenter.

By Christophe S

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Aug 15, 2024

I learnt alot about email marketing and how it is important to the success of your business

By Tawanda B

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Apr 3, 2023

I loved this course. I learned a lot of valuable assets about e-mail marketing and metrics.

By Dankwa M K

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Feb 20, 2024

I appreciate how the course takes time to teach on how to calculate Digital Marketing KPIs

By Joann L

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Jul 5, 2022

This course was challanging for me but the instructor and the course materials was great.

By L A

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Mar 7, 2024

Very good info especially for beginners with litte to no knowledge about email marketing.

By George N P

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May 22, 2023

I learned about different types of emails and also how to set a email marketing campaign.

By David G

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Mar 6, 2023

Well-planned, encouraging, and terrific practical exercises to give hands-on expereience.