Status: Featured
Digital Marketing Career Roadmap: Jobs and Levels Guide
Explore the job-leveling matrix for Digital Marketing. Understand the roles and skills needed to advance from beginner to leader.
May 17, 2024
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Digital Marketing Resources
Discover Coursera’s collection of resources created for digital marketing professionals at all levels. Whether you’re looking for tutorials, career guides, how-tos, or cheat sheets, our digital marketing resources aim to support your professional growth.
Recommend Digital Marketing Courses
Status: New AI skills
Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation
Skills you'll gain: Data Storytelling, Performance Measurement, Data-Driven Decision-Making, E-Commerce, Digital Marketing, Branding, Marketing Channel, Marketing Strategy and Techniques, Customer Analysis, Advertising, Marketing Analytics, Search Engine Marketing, Customer Engagement, Content Marketing, Brand Awareness, Search Engine Optimization, Social Media Marketing, Target Audience
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Performance Reporting, Search Engine Optimization, Marketing Planning, Predictive Analytics, MarTech
What are the top skills needed to be a digital marketer?
Channel-specific: Specializing or gaining experience in multiple channels ensures marketers can optimize their strategies to reach the right audience, enhance visibility, and drive engagement. Popular channels include:
Analytical skills: Strong analytical capabilities help identify trends, understand customer behavior, and predict future market movements, ensuring a more strategic and impactful marketing approach. Top skills include:
Collaboration: These skills are essential for digital marketers as they often need to work with cross-functional teams, including creative, technical, and sales departments, to execute successful campaigns. Key skills to learn:
