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Digital Marketing Career Roadmap: Jobs and Levels Guide
Explore the job-leveling matrix for Digital Marketing. Understand the roles and skills needed to advance from beginner to leader.
May 17, 2024
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Digital Marketing Resources
Discover Coursera’s collection of resources created for digital marketing professionals at all levels. Whether you’re looking for tutorials, career guides, how-tos, or cheat sheets, our digital marketing resources aim to support your professional growth.
Recommend Digital Marketing Courses
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Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Data Analysis, Social Media, Search Engine Optimization, Advertising, Communication, Persona Research, Strategy, Web Design, Web Development, Web Development Tools, Writing, Data Management, Market Analysis
Skills you'll gain: Digital Marketing, Marketing, E-Commerce, Strategy, Data Analysis, Social Media
Skills you'll gain: Digital Marketing, Machine Learning, Marketing
What are the top skills needed to be a digital marketer?
Channel-specific: Specializing or gaining experience in multiple channels ensures marketers can optimize their strategies to reach the right audience, enhance visibility, and drive engagement. Popular channels include:
Analytical skills: Strong analytical capabilities help identify trends, understand customer behavior, and predict future market movements, ensuring a more strategic and impactful marketing approach. Top skills include:
Collaboration: These skills are essential for digital marketers as they often need to work with cross-functional teams, including creative, technical, and sales departments, to execute successful campaigns. Key skills to learn:
