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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2151 - 2175 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By GOLOJU S

Oct 15, 2020

informative course

By Catherine R M

Aug 5, 2020

Excellent material

By MANI G

Jul 11, 2020

This one is worth.

By VIDHYA P

May 29, 2020

really good course

By Alby P

May 13, 2020

Very good concepts

By Hervé M

Jan 23, 2025

Very informative.

By Isaac O

Aug 28, 2023

Fantastic course.

By Elettra P

Jul 6, 2023

loved everything!

By MD F

Apr 18, 2023

Great experience.

By Jinal S

Feb 2, 2023

Excellent content

By Valeria F Q

Nov 15, 2022

Excellent course.

By Rahman M

Jul 18, 2022

Excellent course.

By Jonathan K

Jun 27, 2022

great experience.

By Mairah C

Feb 25, 2022

P E R F E C T!!!

By Chaw S T Z

Jan 17, 2022

5 Star Course :-)

By josé m z b

Dec 7, 2021

Curso Excepcional

By ARUN M

Oct 23, 2021

Very good course.

By Christine S

Oct 22, 2021

really insightful

By Omar W E

Jun 30, 2021

very informative

By Vishesh S

May 2, 2021

Excellent course!

By Angelia W

Jan 12, 2021

really insightful

By SALVATORI F

Nov 19, 2020

new point of view

By Deleted A

Oct 4, 2020

Excellent Course!

By Luciana C G

Sep 20, 2020

excelent content!

By Kavish W

Sep 11, 2020

great explanation