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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,596 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2426 - 2450 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Nikolaos P

Jan 13, 2021

Great!

By Alifathunnisa R

Nov 3, 2020

Awsome

By Mattias E

May 15, 2020

GREAT!

By Hamed K

Jul 20, 2024

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Feb 9, 2023

grate

By Kaveh T

Dec 26, 2022

great

By Nitish S

Oct 2, 2022

Good

By Siddhant J

May 16, 2022

....

By Daniel G (

Mar 29, 2022

EPIC!

By Fristi A M

Feb 14, 2022

great

By Tayut T

Dec 27, 2021

Great

By Andrea F

Sep 25, 2021

Top!

By 赵淮

Sep 16, 2021

great

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Aug 23, 2021

great

By Andrés S

Jun 19, 2021

Great

By Alfonso R

Apr 7, 2021

Great

By MUHAMMAD A F

Jan 2, 2021

nicee

By NURUL A

Dec 18, 2020

great

By Mitushi G

Dec 16, 2020

great

By Gabriele D

Sep 29, 2020

great

By Subhra C

Jul 25, 2020

Great

By RASEL A

May 17, 2020

Great

By Ville I V

Apr 6, 2020

Great

By Pratik D

Sep 22, 2019

great

By Usama S

Oct 13, 2018

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