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Learner Reviews & Feedback for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy by ESSEC Business School

4.6
stars
1,063 ratings

About the Course

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue
management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s
market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution
complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a
comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality profe...
...

Top reviews

SD

Apr 30, 2022

I have been working in the hospitality industry for around 3 years. I found a lot of useful knowledge in the course. It is practical and informative. Highly recommend the course.

V

Sep 10, 2021

This course is really wonderful with rich content and some quizzes. I have learned a lot about revenue management. Thank you Coursera, Essec Business School and instructors!

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76 - 100 of 271 Reviews for The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

By Markus T

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Apr 6, 2016

Thank you for establishing such a ground and base establishing course <3

By Daniela B

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Feb 5, 2016

Great introduction to the hospitality business revenue management basics

By Mr. G S A A P - C N

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Feb 16, 2025

Gain a lot of new information about the revenue strategies thank you...

By melanie d

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Dec 28, 2022

i like this course because i learna lot in this course i enjoy learning

By YaSy

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Mar 16, 2019

Was actually pretty interesting and the teacher was really good. Thanks

By Sanjay P

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Jun 2, 2020

This was very much useful and I have got too much learning from this.

By Saurabh D

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Jun 10, 2020

Quite comprehensive for Fundamentals. Thank you all for this course.

By Dan D

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Jun 30, 2023

A lot to learn. So much data from the instructors. I learned a lot.

By Jesus G

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May 22, 2017

Great course as a refresher or for someone just getting into revmgt

By Diemacher

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Jan 12, 2016

Very nice overview of the major revenue issues facing hotels today

By Cheyma M E B

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Oct 7, 2019

Well structured and the speakers have a great educational method!

By Mohamed M

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May 29, 2020

Wonderful course and very useful, it will help me in my career.

By Marta V

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Apr 30, 2020

Excelente curso. Interesante y muy completo. Recomendable 100%.

By Ramin Z

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Feb 3, 2019

very good course to learn the basics of the revenue management

By Arpit M

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Jun 18, 2017

Wonderful Course for Hotel Revenue Manager, i really loved it.

By Hermina M

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May 10, 2017

very useful, very knowledgeable and with good lecturer! thanks

By Sushant S

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May 8, 2017

A great method to learn new and upgrade existing experience.

By Nam P

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Oct 11, 2021

The best course of pursuing the path of becoming Hotel GM!!

By Juana B

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Dec 27, 2020

Great way in improving my knowledge about hotel operations.

By Firoz K

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Aug 5, 2020

It was very awesome training & helpful for upcoming days.

By Andrea D

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Feb 12, 2023

Very good for an introduction to revenue management!!

By Evans A

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Nov 1, 2020

The training is very insightful, trendy and Relevant

By Claudia C

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Jun 2, 2017

Very cool, just missing some practical exercises

By TF Ç

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Jun 15, 2023

It is very beneficial especially for beginners.

By Quang V

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Apr 8, 2016

Very useful. Thank you so much for this course.