Learner Reviews & Feedback for Marketing Analytics by University of Virginia
About the Course
better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to
inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing
analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing...
Top reviews
RN
May 31, 2020
Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.
SC
Apr 17, 2020
It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.
1426 - 1450 of 1,828 Reviews for Marketing Analytics
By Manasi V
•Aug 6, 2020
Good
By shamma a a
•Jul 21, 2020
than
By Pankaj R
•Jul 10, 2020
Good
By Suryansh S
•Jul 3, 2020
nice
By GOURAV C G
•Jul 2, 2020
good
By Janak D
•Jun 22, 2020
best
By Akhil J
•May 24, 2020
Nice
By Ajayraj J
•May 3, 2020
good
By Samuel T
•Apr 27, 2020
good
By Bhushan P
•Apr 21, 2020
good
By Vaibhav M
•Dec 19, 2019
Good
By Shubham K
•May 19, 2019
nice
By Xu T
•Oct 11, 2017
good
By Thanh L T
•Jun 6, 2017
Good
By Akshaya
•Jan 7, 2025
D..
By Bastian G
•Jun 28, 2020
TOP
By Binoy B
•Jun 7, 2020
Wow
By ABHISHEK K
•May 28, 2020
Ok
By Mayank M
•Nov 20, 2017
cd
By Mithun C V
•Jun 14, 2020
-
By pawan g
•May 29, 2020
-
By Moses M F
•Jul 26, 2017
G
By Pratibha J
•Mar 14, 2019
I am so impressed with this course! Professor Venkatesan explained the marketing concepts analytics tools, which previously were difficult for me to understand, in very simple terms and suing multiple relevant cases. Also I am very happy with how the quizzes are designed because they motivated me to keep trying until I understood the concept. The questions really tested my understanding and I was really grateful for that because I feel I truly learned. The only thing I hope could change, would be the feedback and grading system for the assignments. Understandably as it is an online course, I do not expect the Professor to grade and give feedback on them. However I would still appreciate if I could see any sort of feedback from faculty that would help me judge my performance on the assignment as well.
By ADITYA D
•Apr 17, 2020
The course served as a good start for me into analytics part of marketing. However, I do believe those were basic stuffs but I am satisfied with the course content, ease, duration and its introductory approach. I am hopeful that this course paves way for analytics enthusiasts to work in the marketing domain. Further, the course could include different levels of difficulty that a learner could select before beginning any assessment or after completing one. The problems that I faced in the assessment were easy to solve but I understand there are learners without a quantitative educational background and therefore, having different difficulty levels could help in addressing larger chunk of learners.
By Kevin N
•Feb 6, 2016
While slightly difficult the professor did a fantastic job of adding humor to make the class more engaging. He started with the general principles of the course material to give us a basic understanding and then followed it up with with the reinforcing technical knowledge of the equations. My only complaints are the information comes at you very quickly and when complex requires rewinding several times to understand. Also I wish some of the work was actually linked to some analytic software to get a real feel for what the interaction would be like in real world situations taking the information directly from the dashboard and implementing it into a strategy.