Easy to understand and applies to the project you are working on. Explains why you are doing certain things and what extra can you do when you are working on a marketing analytics project.

A good course to get your basic clear..

I would recommend this course for beginners in marketing and Professor explained every detail of the concepts clearly. I really enjoy and learn different concepts of marketing analytics. Thank you for offering this course!!

Challenging enough though I felt like he could have delved a little deeper into some aspects....too much surface knowledge and generalization. All in all, a good intro for those looking for an introductory overview of M.A.

Requires a bit of fundamental understanding of statistics to understand and follow better with the course. Some concepts are a bit difficult to understand fully while the math part is rather straightforward and simple.

Really interesting and practical insights gained through this course in the marketing arena! The real life scenario from the specialists shared is very interesting in terms of the applicability of analytics concepts.

The course describes very well the quantitative aspect of marketing. I have learned how to calculate brand equity , Customer Lifetime Value (CLV) , how to design marketing experiments and perform regression analysis.

The course was amazing to take part in. Learnt a lot and was challenged throughout the lessons. The facilitator was very engaging. I would however reccomend shorter modules each week to ensure maximum concentration

Thanks, it made me think in different aspects. However, I don't like how the assignments operated. It is so easy to cheat someone's assignment and someone even cheated my assignment. It was not a nice experience.

This is a good course provide fundamental for reading Analysis Statistic in Marketing. I think we should need prepare some fundamental in Statistic before learning this course, this might bring a better result.

Proffessior is really nice and got so much information here. Loved the course although it could be more centric to brands and there should be more case study i feel. But it's fine overall it's great learning.

I like the course in general, but I think marketing analytics will have many more contents than this course contains. Also, some of the calculations in this course are hard to follow. I like the assignments.

A useful course which answered most of the basic questions I had before entering this course. I like the assignment & quiz segments as well, which allowed me to internalise the concepts that were taught. :)

Raj is an entertaining and knowledgable teacher who made this course easy to understand and enjoyable. He uses real world examples and introduces a number of skills, which have inspired me to study further.

Very interesting, very interactive course. I have learnt a lot of new concepts in marketing analytics and it accentuates my willingness to continue my learning in this area. Thank you for the great content!

Good course. I liked it. This is my first course in online. I had good learning during covid 19 pandemic. Thanks to Mr.Rajkumar, University of Virginia and Coursera platform to do this course successfully

It was comprehensive . but the explanaition for control group and test group as well as causality was very unclear to understand especially for me and u didnt explain some terms like these !

thank you

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

This is a great and engaging course to learn about brand equity, brand architecture, CLV, marketing experiments and regression analysis. However, not a complete guide for marketing analytics.

It's a very interesting course. demands study and it has some real life examples that may be really useful. Nevertheless, it could work on more actionable tools for the daily management.

The course gives a very good outline to the basics of marketing analytics and its applications. Not time consuming and application oriented. Would recommend it definitely for starters.

I feel the concepts taught are insightful but the professor was not able to convey them properly. I had to google / watch additional Youtube videos in order to get the concepts clear.

This is a tedious course with real hands on experience. Kept me on toes with challenging concepts and quizes. Great and challenging experience on the whole. Thank you very much Raj!

Instructor has explained the concepts in the best possible manner. But it would be nice if the Regression was explained in more detail such as how the regression output is achieved.

It would be better if prof can provide more updated (it is 2020 now) practical (some lecture is just a brief introduction, I would like to learn more about how to use it) knowledge.

Its a nice course where we get insight about different strategies used in marketing to calculate sales and how to increase the sales using previous data with little bit of formulas.