SW
May 7, 2020
This was a good and challenging course. It really gave me the basic foundations of marketing.
It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
AG
May 10, 2020
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
By Aditya S
•Apr 23, 2020
Superb course &all topics are nice explanation specially math; course can be made more longer may be of 7 to 8 week to cover other topics.
By nguyá»…n t t
•Jun 28, 2022
I think this is a great course which gives me practical tools, equation and more understanding of marketing analytics. Highly recommended!
By Alex C C
•May 8, 2020
Most of the material is fun and well explained except experimental design, where the concept of break even lift is not clearly explained.
By Vishal
•Apr 20, 2020
the content was alright, though it could have been made better by including more examples from the digital world rather than olden days.
By Achin K D
•Nov 27, 2016
The content is very relevant to understand Marketing Analytics. The course is presented through a good enthusiasm, humour at a good pace.
By Stephany Z
•May 11, 2020
A bit on the easy side for marketing professionals but engaging videos and good exercises that actually forces you to learn the process.
By Prasanth E
•May 29, 2017
It was a very useful course to brush my marketing skills as well as learn analytics to measure the effectiveness of marketing efforts.
By Borys S
•Jan 3, 2021
Very helpful course for a variety of marketers. I learned a few key things that I will implement immediately. Thank you, Professor!
By Jeb F
•Apr 27, 2020
It was very helpful to learn the basics (even though it didn't look basic) of Marketing Analytics and learning how to interpret data.
By Chinenye O
•Jan 18, 2021
When I started the course, I didn't expect it to be this intense. It was detailed enough. I learnt a lot from the study.
Thank you.
By Anu P
•Jul 21, 2020
because there is always a possibility to do better or may be because i don't know what else should be included. But great course.
By Thea B
•Jun 22, 2020
This was an amazing and challenging course. Perfect for those who want to add more knowledge about various aspects of marketing.
By Savinay K S
•Sep 19, 2019
Going good So Far.. Only issue is we did not discuss how we arrived at the numbers shaded in green. Like R Squared and P value.
By NIVEDKRISHNA T 1
•Jun 10, 2021
Raj sir was a great teacher, humble and happy gave a very positive vibe. The vegetable inclusion for the tough math's was fun
By Nikhil K
•Mar 10, 2020
The course had very practical touch to it. Prof Raj is very adept at explaining idea in a manner that it sticks in your head.
By Loh H X R
•Jun 11, 2020
Useful, would be interested in taking a further course about R programming in sentiment analysis and regression modelling
By Jeff A
•May 2, 2016
Good intro course to marketing analytics! Professor is a little goofy with his squash, but it's endearing after a bit.
By Rohit K K
•Jun 11, 2020
This course covers a lot of topics of marketing analytics. A very informative course and good assignments at the end.
By Omar M
•Apr 21, 2020
Gives enough knowledge to kick off in marketing analytics. Could have been more thorough. Thanks Raj for the effort.
By Joost Z
•Jan 27, 2021
Would be worth more if it showed you how to execute the regression in statistical software, like excel, R or SPSS.
By Murali K H
•Jul 10, 2020
This is basic 101 course on analytics, useful but need to take more courses and data analysis to work in industry
By Suraj G
•Dec 28, 2020
A really good insightful course with real life examples to shed a practical light on theories learnt/discussed.
By RAPOLU S R
•Jul 4, 2020
IT WAS A GREAT EXPERIENCE OF LEARNING ON THIS PLATFORM AND I ATTAINED A GOOD KNOWLEDGE ON MARKETING ANALYTICS.
By Reem A
•May 17, 2020
I couldn't understand fully the math in week4 and week3 . The instructor must explain it in a more simple way.
By bk t
•May 19, 2020
Really enjoyed the course and is a great overview of concepts of using numbers to quantify marketing efforts.