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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,144 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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26 - 50 of 1,288 Reviews for Attract and Engage Customers with Digital Marketing

By Deanna L

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May 21, 2022

This instructor was really engaging and genuine. I was interested in what he was saying throughout the course. I really appreciate the glossary of marketing terms which are built upon from every course and week to week as well.

By Nadiia M

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Jul 11, 2022

The course is very structured and detailed, I really liked studing it and the lector is great. Practice tasks all over the course help to see actual results of the work and makes it more engaging to study.

By Shamim A

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Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

By Abigail J

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Jul 9, 2023

This was an intense course for me. It took me longer than anticipated but I got through it. For now, I am excited to move forward. The instructor and everyone were just great! Good experience.

By Blessing O

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May 15, 2023

I reallby enjoyed how Coach AJ taught this course. SEO and SEM allways looked confusing when ever i came across it. This lesson help me have an understanding of these terms. Thank you Coach

By Maryam N H

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Oct 2, 2022

It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.

By AMOS M

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Jun 6, 2022

On point, you should use this as a way to gain knowledge along with outside videos to perfect your ad campaigns to maximize results for your marketing goals.

By HEMANT K K J S (

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Jul 19, 2022

This course offers the Best hands on experience of various Google Tools and platforms to be used in Digital Marketing and E-commerce intiatives.

By Vera O

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Jul 24, 2022

I rate this course a 100%, I learnt more than envisaged. Now I know how SEO and SEM work, and how to go about them. Thank you so much coach Ak.

By Lisa S

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Jul 16, 2022

Instructor was incredible. He broke down the info in an easy to understand way. I enjoyed the course and was almost sad that it was over.

By Shi J

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Jun 2, 2022

pretty challening for a newbie like myself, but very good knowledge and satisfaction when you complete it.

By Leslie C

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May 10, 2022

Breaks down the concepts well. Covers a lot of information so you may need to re-review some videos.

By Chami C

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May 10, 2022

Very engaging course! I enjoyed learning about digital marketing and customer engagement!

By Bianca B

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Feb 22, 2023

The instructor for modules 3 & 4 is TERRRRRIBLE. I am having a difficult time following along and being interesting to learn due to his cadence and teaching style. His style of reading is not natural and he seems to have an issue distinguishing punctuation and often enunciates the wrong parts of explanations, causing confusion. I am learning disabled and if it weren't for the captions I would have had to withdraw from this course. The first instructor was AMAZING however and has a much more natural cadence and style that is conducive to teaching.

By Robin E

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May 4, 2023

The presenter was distracting. It was very clear that he was reading from a teleprompter and his body language was strange. Weird moves. I found myself reading the transcript more than watching the presenter. Plus, I believe he was dressed too casually for the position of instructor. The information in this course was good but I believe if presented by someone else, it would have been great.

By Abdelrhman A

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Sep 13, 2022

The instructor was really awesome but the content of the course wasn't that good i learned a lot of things but unfortunately I can't put them into practical work so I hope they fix this problem as soon as possible

By Nichole C

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Jun 19, 2023

Slow pace, very disorganized

By Brad T

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Jan 14, 2023

While I enjoyed the content, the discussion forum was not helpful. There are 65 Teaching Staff and Mentors listed on the discussion forums but only 5 had been active, even if their activity was a long time ago. In one case I a mentor reply to a students questions without answering it . I helped by providing the student with information we learned form the course.

Additionally, I do not think that moderators are actually looking at the discussion forums because there are a lot of blank posts from people who did not complete the writing prompts. It become difficult to reply to to 2 people, or have any type of healthy course discussion to expand on course knowledge, peer review, ask questions or exchange new ideas.

By Sierra B

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Jan 11, 2023

While the teacher for this course was well spoken and enjoyable to listen to, there was a lot of terminology that someone outside of Digital Marketing might not understand. Therefore it did prove difficult to understand at times, because it's not a language you might speak. If there could be more real life examples or time spent clarifying the difference between things that would be great. So many terms were similar, it was a little tricky to keep them straight.

By Guy C

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Mar 28, 2023

the transcripts are barely edited, with regular occurrences of poor English, typos and sentences that don't make sense.

The quizzes and other tests do not get collated into a single space for the learner's benefit.

The glossary is not presented in the shape of electronic flashcards.

There's a dearth of compelling case studies. Maybe AI technology may help source such materials in the near future.

The main presenter of the course seems to be out of their depth.

By Mirta S

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Oct 2, 2023

The person teaching the course did a terrible job when it comes to reading the teleprompter, I had to often read the transcript and replay the video. He kept breaking up the sentences in weird places during his speeches, which made the overall flow of the dialog difficult to understand.

By Quinn A N

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May 22, 2023

Listen to me, this course will answer all the foundational google marketing questions you may have. I gained so much confidence as a digital marketer after this. Before taking this course I knew a few things and had some practice, but I was lacking the confidence to continue practicing. So grateful for a chance to learn. Thanks google.

By Crystal C

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Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

By Javed A

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Oct 25, 2023

I Completed this course recently and I have learned so many of the things which I didn't know. Really Good Learning experience as the material in the course is well designed and easy to get along.

By Tomas A

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Mar 25, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.