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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,144 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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76 - 100 of 1,288 Reviews for Attract and Engage Customers with Digital Marketing

By Abdikhader M

Dec 11, 2022

Praises be to glory Almighty ALLAH who made an easier for m me taking this certificate from Google. It was very interesting journey with Coach AK Teaching us Adorable and Great Lessons about Digital Marketing. Thanks to Google , the sponsor of this course and Coach AK also.

The GLOBAL is growing on the digital platforms for making business and ads and there are making easy for saving time and money. Alongside for making money from customers who enjoyable see their need in the digital platforms which companies are sharing with. I am very appreciated!

Abdulkadir Mohamed Omar, from Somalia.

Thank You

By Md. A M K

Aug 16, 2023

This course has been a great learning experience for me. I already had some basic understanding of digital marketing, but this course has shown me how to take it to the next level. I have learned so much about how to reach and engage customers with effective digital marketing strategies. I’m eager to apply what I have learned to create and optimize campaigns that deliver results. I’m especially interested in improving my targeting and content creation skills. This course has given me the confidence and the skills to excel in the fast-paced and ever-changing world of digital marketing.

By Naveed I

May 16, 2023

Attracting and engaging customers in the digital landscape is no easy task, but this guide on digital marketing provides valuable insights and strategies to help businesses thrive. The content covers a wide range of topics, including search engine optimization (SEO), content marketing, social media marketing, and more.

The guide offers a comprehensive overview of each digital marketing skill, presenting key concepts and best practices. It also emphasizes the importance of data analytics and conversion rate optimization (CRO) to measure and improve marketing efforts.

By Trojan “ L

Apr 17, 2024

This was an enlightening journey into the awareness stage of the marketing funnel. Focusing on SEM, Google Ads, and SEO, the course provided invaluable insights into increasing organic reach and understanding impressions. The content was clear and practical, with hands-on assignments that made the learning process interactive and impactful. The instructor was knowledgeable, offering expert guidance that enhanced my digital marketing skills. Highly recommended for anyone looking to improve their online visibility and engagement effectively!

By Hanieh S O

Mar 24, 2023

The course had greatly covered all aspects of Digital Marketing through search engines and websites. The exemplary quizzes were so useful and could help us bring the lessons to practice. The narrator was perfect, he gave the speeches so naturally. His tone ups and downs, and also his body gestures made it so easier to follow (unlike the first course that was so artificial and made it hard to focus). In overall, I loved everything about this course and hope I can make it a hands on experience.

By Ilze G

Jan 25, 2024

I thoroughly immersed myself in this course, where I successfully organized my understanding of SEM and display advertising. I have always held a great admiration for individuals who excel in managing Google Ads, traffic, bidding strategies, metrics, and more, effectively enhancing sales for their clients through mastery of such knowledge. Now, I genuinely feel confident and prepared to actively engage in discussions on these topics without any hesitation or self-consciousness.

By Adil A

Sep 12, 2023

This course exceeded my expectations. The course was not only engaging but also exceptionally applicable to real-world scenarios. The depth of knowledge imparted and the practical insights provided have equipped me with invaluable skills for effectively attracting and engaging customers in the digital realm. I highly recommend this course to anyone seeking to enhance their digital marketing expertise.

"Attract & Engage Customers With Digital Marketing"

Adil Ahmed (Pakistan)

By Rais H

Mar 14, 2024

Good morning, teachers. How was your night? I hope as you are doing well this morning, thanks to God. I am a citizen of Ukraine. I had medical business in the city of Truskavets in the Lviv Oblast of Ukraine. Likewise, I have a medical license in Ukraine. I have some experience with war. Now I want to get a career as a marketer and bookkeeper in the USA. I learned a lot from your course. I appreciate you, and I am very grateful for the knowledge that you give to people.

By Moloi S

Apr 17, 2023

It is my great honor and privilege to have been given a chance to study, as is been my dream from young age to see myself achieve or receive any kind of certification which i couldn't back then because of my family background. I would like to thank Coursera, Google management, educators and team players who worked really hard to compile and structure this fruitful courses. I am Excited, Humbled and Blessed for this opportunity.

Thank you and keep shining in our lives.

By Cisse M

Jan 5, 2023

This course gives clear expectations and instruction from the introduction of concepts to the steps of accomplishing tasks associated with SEO & SEM. I especially appreciate the opportunities to practice creating Short headlines, Long headlines and descriptions. The instruction given during the exercises were particularly helpful with assessing my understanding of the work. I would love to see more practice models with exemplars even outside of the coursework.

By Harald M

May 12, 2024

This well-structured course provided a lot of information about marketing funnel stages, SEO, SEM, Search Console, Google Ads etc. The teacher was very committed and encouraging. The quizzes and the creative lesson plugins helped a lot to deepen the knowledge and apply it. For example, I have a much better understanding now of the different terms, what's relevant to a search engine (best practices) and how to correspondingly improve website content.

By Mohamed N

Aug 18, 2023

It was a wonderful journey with you Coursera... pursuing my next set of courses in digital marketing.. still I recommend Coursera for everyone as i am doing for my known contacts...Coursera is really doing great works.. Enriching peoples' lives with industry demand courses.. it is a very good platform for those who thought to take their career next level.. just loved by your passionate work Coursera .... Thanks for everything...

By Do D Q

Dec 11, 2023

This is a great course for those who want to learn about SEO, SEM, and Display Ads. As the course is provided by Google itself, there are a lot of insights into Google Ads and how the search engine works. It would be great if there are practical exercises for us to try out Google Search Console since it's highlighted that the platform is best learned on the job (like a sample website for us to examine). But overall great course!

By Elizabeth

Jul 11, 2023

Learning about SEO, SEM, and Display Ad is hard especially without prior experience of using them and only knowing a bit of them through a user's perspective. The assignments were helpful to understand the material, but I do hope the instructor would provide real examples of headlines and descriptions before giving the task to lessen the confusion for the newbies. Overall, a great structured lesson and great instructor.

By Sergey M

Mar 16, 2023

I highly recommend this digital marketing course for anyone looking to expand their knowledge and skills in SEO, SEM, and digital advertising. The course covers a wide range of topics and provides practical strategies for increasing website traffic and engaging with potential customers. With its emphasis on best practices and tools, this course is a must-have for anyone looking to succeed in the digital marketing space.

By Nitin K

Aug 4, 2022

In this Course I have faced many difficulties like was not able to sleep properly due to exams, not able to understand but thanks to coursera and teachers of google that where i'm not able to understand I can replay the video and can get little bit knowledge about that topic. Again i'll try to prepare notes from course 1 to course 2 from tomorrow and will try to be dedicated to this course till end.

By Kateryna K

Jan 31, 2023

I love that cource, because there is a lot information about how customers can find your business. All the options have explained very shortly, but you can choose the most interesting and useful one for you and read and learn more aboot it in additional resourses. It`s good for me, because I didn`t need a all the information about everything, but I needed to have a choice in a variety of solutions.

By manishkurrey

Sep 17, 2022

Good intorduction to concepts like SEO,SEM,Display ads,and various strategies to be appplied at different stages of marketing funnel .Google tools are also introducedin this cource.It was exciting and fun learning this course.Short vidoes with compact but precise information are deelpy appreciated.I wan interesting learning this course and I look forward to the upcoming course for more learning.

By Eliana R

Nov 29, 2022

This is a great class to invest your time and dedicate yourself to learning something new or something you may need a refresher in. I am personally doing it because I want to learn something new and give myself to the chance to become better and have more opportunities to land jobs. I truly recommend this class, specially because you can take your time and learn the materials thorouhly.

By SONYA B

Feb 19, 2024

The instructor, Coach AK, along with other participants, motivated me to embark on my journey as a digital marketer. Equipped with the essential tools, I am now well-prepared to launch my own business in this dynamic field. As I progress through the remaining five courses, my aspiration to become an entrepreneur grows stronger, and this ambition has already influenced my daughters.

By Ravi R

Sep 1, 2022

This course is well design course for the professional people, each and every subject are easy to understand. The tip and tricks which we have gained form this course is very useful in our day to day life. If you are planning to becouse a digital markert or looking forward your career in e-commerce industry then you must enroll this course for the betterment of your career.

By RmD N

Jul 7, 2024

Secara keseluruhan, training "Menarik Minat dan Melibatkan Pelanggan dengan Pemasaran Digital" sangat direkomendasikan bagi para profesional pemasaran yang ingin meningkatkan kemampuan mereka di era digital. Meskipun ada beberapa kekurangan, kelebihan training ini jauh lebih banyak dan dapat memberikan dampak positif yang signifikan bagi perkembangan karir dan bisnis Anda.

By Ahsan M K

Nov 26, 2022

It is a wonderful introductory course explaining Customer Personas, Marketing Funnel, SEO and SEM and Display ads in detail. It is a perfect course to learn these topics for new learners in the field. The topic of keyword research in SEO could be improved. An introduction to research process and the tools and websites that can be used in the process would be beneficial.

By Carmen H

Apr 17, 2024

I really enjoyed this course! It was practical, well laid out, and easy to understand! I have already taken a few of the learnings and best practices and applied them to my own website - I'm excited to see the results in the coming weeks! Thank you for the professional course design and syllabus. Coach AK was great! Easy to follow, knowledgable and encouraging!

By Gabriel M

Jan 26, 2023

De gran valor para todo profesional que quiera exprimir el máximo en los sectores de venta online, y retail en general.

Te aporta una visión estratégica del funcionamiento del Marketing Digital, aportando una visión detallada del funcionamiento de los mecanismos internos, y de las herramientas internas, así como la capacidad de medir resultados.

Highly recommended