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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,144 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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126 - 150 of 1,288 Reviews for Attract and Engage Customers with Digital Marketing

By Ashish E

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Sep 1, 2022

"Coach AK" the best teacher ever the way he explains the way take a pause before appreciating or explaining an important topic, the way he move his head like waving it. He makes the course commendable that doesn't rest of the instructors are bad but definetely Coach AK is best.

By Yogesh S

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Dec 13, 2022

Awesome course, current scenarios theory explained in brief with the practical project, to learn it will get time but it all depends on your dedication. Yes, the respective course will give you a brief idea of the real scenario and the confidence to handle practical work.

By priya s

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Aug 31, 2022

The course is amzing and so do the coach AK. Everything is explained by him in a sucha simple manner that even the beginers like me can easily undrerstand. The small quiz, assignment and the links are enough to ensure to check the knowledge that we gained at each step.

By JT J

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Sep 9, 2023

Pretty good course, overall. I know a fair bit about digital marketing, already, and this hammered some previous knowledge down and introduced me to some new concepts. Excellent work by the instructor who was very succinct and soothing while conveying the material.

By Doyinsola O

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Sep 22, 2022

This course broke down Search Engine Optimization in a way I never thought was possible. The practice quizzes and exemplar involved a hands-on-deck approach that I loved. I was able to see the things I had been missing. Thanks to the tutors for putting this together.

By Mildred H

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Mar 6, 2024

This was the most engaging presenter in the entire 7-course series. I appreciate the effort to introduce each video in a unique way every time. The material was very well organized even during the videos, facilitating the note taking process in an organized manner.

By Tatiana V S C

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Jul 27, 2023

Sin duda, el curso "Atraer y captar clientes con el marketing digital" es un recurso excepcional para comprender las estrategias de marketing digital. Abarca una amplia gama de temas y proporciona ejemplos prácticos. Personalmente, disfruté mucho haciendo el curso.

By Ismail H

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Apr 29, 2023

This is the best course I have completed so far, I was very happy after completing it, it was hard and I was able to complete it because this course represents the first step in my career in the field of digital marketing. Many thanks to those who carried it out.

By GERL D

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Jul 16, 2024

I enjoyed learning how to attract and engage customers with Digital Marketing. The course was very edifying, detailed, and the instructor was great. It would be better if they added pdf notes to the course to allow students to review the course materials.

By Anup S

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Oct 2, 2022

I havent tried any other course since this one is recommended by Google itself. Though I have considerable experience in Search Engine Marketing & SEO, the course is really challenging and teaches a quite a few new strategies. I recommend this course.

By Jorge A L

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Jul 9, 2024

Hola, el curso es muy bueno pero estoy teniendo un inconveniente que no le deja avanzar y ya me atrase por dicha razón. El problema es que desde el curso número 2, todo esta en inglés y no puedo hacer las evaluaciones.. Me podrían resolver ? Gracias

By Briana M

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Oct 14, 2022

Absolutely amazingly informative and guided strongly toward acheiving learning development! Is this considered an example of keyword stuffing, I mean I honestly believe these words but now that I am reading it I find it humorous the choice of words.

By Oscar H

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Sep 19, 2022

The activities were actually pretty engaging and made you take your time to think about the responses. It's challenging enough to make you think for yourself and the answered activities helped to see what other things you could've done differently.

By April C

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Jun 22, 2023

It was quite difficult for me to understand many of the terms, so I had to take a lot of notes to complete the assignments and get to where I am now. I am grateful to Coach AK for providing amazing content that I was able to learn from gracefully.

By Lyssa B H

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Apr 16, 2023

This was a lot of information. I failed a few times on quizzes but I never gave up. I love how challenging this course was to make sure I understood the vast knowledge from SEO - SEM - creating Google Ads & how they all overlap with one another.

By alaa b

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Feb 10, 2023

Great course! It starts by explaining essential marketing concepts like SEO, SEM, and display advertising. After that, it provides the know-how to do them. I would recommend it to everyone who is interested in learning about digital marketing.

By Syed S B

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Jan 28, 2024

It was really an amazing learning journey. I really enjoyed getting taught by Coach AK the choice of words used in this program was really understandable and the program was well organized I thoroughly enjoyed learning SEO and SEM. Great job!

By J. M A

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Oct 9, 2023

Excellent course. The instructor was very knowledgeable and easy to understand. The assignments helped provide hands-on experience in creating marketing personas and crafting responsive ads. I highly recommend the specialization and courses.

By Andres A N V

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Aug 1, 2024

Este me gusto mucho, aprendí de verdad, ejemplos practico, en mi caso yo ya había escuchado algunos términos y había probado herramientas para mi tienda en linea, pero con este curso pude aprender a usarlas mejor. (Ahora si se de que hablo)

By Peace O

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Mar 8, 2023

Look! This course is fire. I struggled sincerely but I am practicing building my own website whilst carefully implementing what has been taught us. I highly recommend this course for anyone that is serious about becoming a digital marketer.

By INNOCENT A

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Jul 17, 2024

Starting on this journey as an enthusiastic brand developer. This course has been very helpful in helping me learn how google ads work in relation to customer personas, moving customers through the marketing funnels, earned media and etc

By Lily B

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Aug 10, 2023

I really did like the course, hence it has equipped me with a lot of know how on SEM and how to optimize search engines . Generally, it gave me an indispensable skills on how to attract customers and engage them with a particulat brand.

By Kethaka S A

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May 26, 2023

perfect course to learn about how search engine works, search results, SEO, SEM, advertising and so on.lectures, readings,card activities are clear and interesting plus engaging. so It's more interactive learning method. Love it :)

By Hummam K

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Jun 11, 2023

thank you very much, Coursera, for giving me an excellent opportunity to grow my career in the digital market. the way you planed the course outlines its phenomenal, thank you so much again, and hope-giving me this opportunity again

By Jonatech 2

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Oct 17, 2022

This part of the course has introduced me to many digital marketing aspects I didn't know much about. from SEO TO SEM. site maps, crawling, indexing, and serving. talk about meta description. etc etc I am glad i had this course