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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,395 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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851 - 875 of 5,671 Reviews for Foundations of Digital Marketing and E-commerce

By Winnie T

Oct 6, 2023

I loved the practicality and depth of a course that's a foundation. The instructors were pretty good too. Many thanks to Google for this program!

By Eza N

Jan 29, 2023

This course is best if you want to pursue your career in digital marketing. It gives you a strong foundation for your career. Highly recommended!

By Sanjay R

Jul 5, 2022

Extremely happy with the way this course has been designed. In the past, I have used other elearning platforms, but nothing as good as Coursera.

By Kristina V

Nov 3, 2024

This course gives a great overview of the components you will need to master in order to be successful in taking on a role in digital marketing.

By Oğuz Y

Sep 10, 2024

I enjoyed throughout the program explaining the theoretical underlying ideas and real-world implementations of digital marketing and e-commerce.

By Shankar B

May 7, 2024

Awesome! I've learned so much information; each module was distinct and enlightening. I am so excited for the next phase of my learning journey!

By bayo o

Sep 30, 2023

IT WAS INSPIRING AND REJUVENATED MY LONG-LOST READING HABITS. IT WAS A CHALLENGE BUT IT WAS WORTH IT. I'M EVER READY FOR THE NEXT LEVEL COURSE.

By Biplab K S

Sep 20, 2023

Excellent course material to learn from the basic. I love this course. Thanks to all my teachers here and who inspired me sharing their journey.

By Sigrid K

Sep 3, 2023

Excellent course for a Beginners crash course or those who just want to brush up on their knowledge! Loved the Intructors for the class as well!

By Hanane A

Dec 16, 2022

je suis très contante d'avoir térmier mon cours et avoir mon certificat c'était excellente expérience pour moi merci google pour cette formation

By Omar O

Dec 13, 2022

It gave me a general perspective , and idea about marketing which is very important, so far well designed, looking forward for the next courses!

By Luiseh M

Nov 22, 2022

This course has all the foundational concepts that you need to know to understand your career in Digital Marketing and E-commerce for beginners.

By Abhinav T

Oct 21, 2024

Amazing, the best way to start your career in digital marketing and E-commerce even if you are a complete fresher or planning a shift in field.

By Diễm P Đ

Oct 5, 2024

The course is very useful, the content is specific and detailed. The case study is clear and easy to understand. Suitable for beginners like me

By Abdul H B

Mar 26, 2023

Great learning prospect! The most fascinating thing is the success stories of different individuals currently working in their spots.

Thank you!

By Laura

Feb 8, 2023

Curso muito bem explicado e estruturado! Ideal para quem quer aprender marketing digital e e-commerce do 0! Obrigada por este curso fantástico!

By Faryal S

Dec 30, 2022

I have enjoyed learning from this courses. I have learnt new concepts, the technicalities and much more from this course thank you COURSERA :)

By M. A M

Dec 30, 2022

Very Useful and very detailed course with practical and real-life examples. Very teaching methodology. This will me in my freelancing business.

By GOLLA S P K

Dec 24, 2022

Very Informative and It's a great course

It is a well-rounded course for those who are looking to learn the fundamentals of digital marketing

By krunal v

Dec 19, 2022

Great learning modem and opportunity for an individual to upskill himself and be relevant in the modern digital workplace. Highly recomended.

By Nathan L

Dec 10, 2022

Great insight into the digital marketing world. I would recommend it to anyone wanting to learn the basics of digital marketing and e-commerce.

By Bindu P

Dec 7, 2022

This course covers all the basic aspects of Digital marketing. This is the best course for someone to begin their journey in Digital Marketing.

By Muhammad S

Nov 29, 2022

This was an amazing experiences. Highly recommended for beginners or people working in the industry with lack of foundation knowledge.

Thanks.

By Misael M

Aug 6, 2022

I believe is a every complete entry course for digital marketing, maybe not so much for E-commerce but still, great way to know the very basics

By EliMarc E

Nov 13, 2024

So glad that I could learn so much from this course. These sessions really helped me get a grasp of the fundamental principles of marketing.