Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,395 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

Filter by:

826 - 850 of 5,671 Reviews for Foundations of Digital Marketing and E-commerce

By GeraldVerse

Jul 18, 2022

This course is excellent! I love the layout of the classes such as videos followed up by reading and quizes. This helps memorize all the information.

By Fathi B

Jul 17, 2022

ce cours de digital marketing et e-commerce est d'une grande opportunité surtout qu'il s'inscrit dans la tendance mondial actuelle de digitalisation.

By HUMAIRA N S

Sep 9, 2024

bahan ajar sangat lengkap, terdapat video, rangkuman, glosari, flash card, dll. materi mudah dipahami dan test menyeluruh pada materi yang diberikan

By Ionut M

Apr 4, 2024

Clear and easy to follow with sufficient material to have a good understanding of what Digital Marketing means. Looking forward to the next courses!

By Jacquelyn M

Aug 17, 2023

It was a pleasure to have Joi as my Instructor. She is knowledgeable, professional and has a beautiful presence

that made learning easier. Thank you!

By Tharita

Jun 24, 2023

Thanks for the good basic course from Google, but on Coursera I can't use the translate plugin for the test. It refreshes the web page all the time.

By Siobhan M

Jun 19, 2023

This Course kept my attention and really enjoyed learning the fundamentals of online Digital Marketing and E Commerce, highly recommend this course.

By Basit M

Jun 14, 2023

Amazing support and the module was very well explained. I would recommend anyone who is interested in finding their feet online to start right here.

By Zunaira Z

Jan 31, 2023

Loved how the course was thoroughly planned out, especially those prompt quiz amidst video lessons would always keep my focused! Highly recommended.

By Aditya G

Nov 5, 2022

Very crisp and highly intuitive.

The course has the best flow, the most amazing teachers, and of course, the best structure possible.

10/10 recommend.

By Deborah E F

Aug 1, 2022

It was a very in-depth course and easy to follow along as well. I really enjoyed opening it every single day and would exceed my goals for the day.

By Satyajit G

Jun 23, 2022

I'm very thankful to Coursera and Google to provide this type of course and it's very helpful for me that's why this course is applicable for 5 star

By Daniel O H P

Nov 10, 2024

aunque hay algunas complicaciones por las traducciones que no siempre son precisas, el curso es muy claro, por lo que no fue muy difícil afrontarlo

By Vansh S

Sep 6, 2024

i love you google for providing this course the experts who teaching in this course are way much good in teaching as compare to my college teachers

By javaid s

Aug 31, 2024

Google had provided me with an excellent opportunity to learn and understand the fundamentals of digital marketing and e commerce. Thanks Google.

By Noha S

Oct 6, 2023

excellent way to learn about this field . really helpful and important for each one seaking for anew job in digital marketing and e commerce field

By Abhineeta R

Sep 9, 2023

Such a comprehensive course for beginners. Really laid a solid foundation for my digital marketing journey. I already feel empowered and confident.

By Khushboo P

Jul 24, 2023

I really loved this program. Before joining this course, I was unaware of various concepts and I loved how everything was explained using examples.

By Niks J

Feb 21, 2023

Awesome experience! thank you! It was really great and also as my first language is not English it was still really easy to understand everything!!

By Mian K

Jan 19, 2023

I'm so happy to complete my first stage of digital marketing and E-commerce field. I'm glad that google and coursera has given me this opportunity

By Mat

Dec 8, 2023

Clear bite chunks of wisdom, with a variety of high quality sharing from different professionals. Information was conveyed clearly and succinctly.

By Mukhtar A

Sep 30, 2023

I am so excited to complete this Google Certificate for Foundations of Digital Marketing and E-commerce with flexible timing according to my will.

By esha s

Apr 15, 2023

it was really impressive how we can learn this in a very easy ways and also on our own pace. Helped me understand so much about digital marketing.

By Ella B

Jan 9, 2023

Fantastic overview and foundational knowledge of digital marketing and e-commerce! Love the videos and interactive activities to keep you engaged.

By Jason L ( M

Jun 6, 2022

I learned a lot of terminology and ways of explaining concepts to hiring managers that will showcase I know what I know without further questions.