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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,395 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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876 - 900 of 5,671 Reviews for Foundations of Digital Marketing and E-commerce

By Anamica C

Nov 8, 2024

This course exceeded my expectations with its clear content, engaging delivery, and practical applications. Highly recommend for all learners!

By Ijeoma A

Nov 20, 2023

Very simple in its language of delivery, self-paced and quite detailed. Thank you for providing learners with the unique opportunity to learn.

By Iel R

Oct 29, 2023

As a newbie from another field I have learned a lot in this course and would love to learn more. Thank you for this amazing lesson! God bless!

By Nemaa F A

Aug 23, 2023

Great, As I know nothing about Digital marketing know I feel that I am more than an expert and cannot wait to start the rest of the courses ❤️

By Linlin C

Jul 2, 2023

It is clear and well-organized. Both the course itself and the job-searching advices help me reshape my previous experience. That's fantastic.

By Naiby J P G

Jun 11, 2023

I am very happy for this opportunity that they gave me, for the Google certification and willing to continue learning in other courses.

Thanks.

By Abby K

Jun 10, 2023

This course was very insightful. It has refreshed my memory and reinforced other aspects that I wasn't aware of. A big thanks for availing it.

By George L

Jan 20, 2023

I'm incredibly surprised and grateful with the quality of the course!

Many, Many Thanks to all of you for giving us your time and this content.

By Ghyda N

Nov 12, 2022

thanks google thanks coursera web site i am so happy for complete this course and i wash to complete other courses of google digital marketing

By Joanna S

Oct 7, 2022

Great begginning and the best part of it is the lady who delivers most part of the course. She is calm and her voice is like honey to the ear.

By Javier S

Sep 30, 2022

Great foundational course with a good combination of video, reading and interactive content and course length.

Thank you Google and Coursera!

By Ripuree D K

Aug 16, 2022

Thank you to the google team for this incredible opportunity . Great course with very good instructors. Very convenient and easy to understand

By Tariq A B

Feb 14, 2024

As someone with zero experience in marketing it was a great course compared to the information i got in very structured and organized manner.

By Noah M

Feb 6, 2024

Great foundational knowledge for what's to come in the course. Modules were bitesized and easy to digest. Looking forward to what comes next!

By Danish P

Aug 15, 2023

I am delighted to pursue this course as all my basics are precise and now I can gear up for the further part of the course straightforwardly.

By Sandy M

Jun 29, 2023

This was a great way to introduce Digital marketing and E-commerce. I am so excited to continue with the program and get a job in the field.

By Fawad A

May 26, 2023

It's a great course. I came here with no knowledge of marketing & e-commerce, but now I have a lot to offer others. I'd love to recommend it.

By Stefney B

Dec 26, 2022

The digital marketing course is very informative , learnt a lot from it, so excited i can't wait to assume my new role as a digital marketer.

By Hassan S

Nov 29, 2022

I had fun while learning the basics of digital marketing and e-commerce and the instructors were also great in explaining the course materail

By Joshua T

Oct 8, 2022

Really liked the format of the course, very insightful and the combination of videos and readings makes it easier to digest the information.

By abdul h

Oct 1, 2022

An essential course for every "Digital Marketer or Potential Digital Marketer". The learnings of this course cannot be replicated elsewhere.

By CHING R Y

Sep 29, 2022

the material is well done and very beginner friendly. a good start point if you do not know where to begin learning about digital marketing.

By keith H

Sep 23, 2022

A great starting point for entering the industry with suprisingly useful insight for people pivoting into the field from other career paths.

By Felicidade M

Sep 13, 2022

It was a verry pleasant moment of learning anothger skill. The instructor was coerent, and with an amazing way of comunication for teaching

By Angel Z

Aug 8, 2022

Simple and informative at the same time but I think having to do more assignments of our own research would be more helpful at the same time.