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Learner Reviews & Feedback for Start the UX Design Process: Empathize, Define, and Ideate by Google

4.8
stars
15,715 ratings

About the Course

Start the UX Design Process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary. By the end of this course, you will be able to: - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Start designing a mobile app, a new project to include in your professional UX portfolio....

Top reviews

TB

Sep 29, 2021

This course is very good & massively designed for student's who are biginner in UX field. The lecturers are also self proffessional experienced UX designer. Is not is great for carrier!!! Pretty cool!

AC

May 10, 2021

Beautifully designed course that is user friendly, and SUPER easy to use/navigate. The course has engaging and entertaining content that makes it easy to stay engaged and motivated. Nice job Google!!

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2376 - 2400 of 2,853 Reviews for Start the UX Design Process: Empathize, Define, and Ideate

By Russell L

•

Sep 9, 2021

Interesting introduction into starting to learn more on practical ways to empathize with users, through personas, user journeys, problem statement etc. However, the reading part of the course is where I particularly struggle with. I normally take double the time to read through the information. As I want to get the most of the course, I go through the additional articles that are optional. It would be good idea to mention how long the additional reading could take (mention on the approximate time in the vertical task toolbar).

By Vrushali U

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May 26, 2022

The course content was useful but the last part peer reviews for imaginary competitors felt like a far-fetched idea. It took too long to get everything together and then peer reviews were a disappointment. The peers who are reviewing don’t bother to leave any comment/feedback Or they themselves do not have any idea about what is right or wrong. I felt the last assignment was very tedious and I would have benefited from a proper instructor review on this one.  Crazy8 exercize was fun and nicely explained.

By Hanna I

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Oct 28, 2022

Great course. I learned a lot of new things, although I have been designing on my own for a long time and studied to be a graphic designer. Really a lot of useful information. Thanks to the teacher and all those who made this course. Everything is clear and accessible. The only thing I really didn't like was that important course assignments are graded by peers who have no experience in UX design. I think that professionals should evaluate assignments so that it is objective.

By Tigran K

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Aug 23, 2022

Overall, the course is great. I like how deeply you dive into every section, getting detailed information. The only doubtful method for me is the peer-grading system. I am here to learn from the professionals in this field and although I understand what is the main point to learn works of other students, but on the other hand, it's extremely wrong that someone who has much lower knowledge than me at this point of the course, would grade my assignments and submissions.

By Leah I

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Jul 12, 2021

The instructor was very easy to listen to and engaging, it's obvious she's a great asset to Google's Research Team! The only thing that was distracting in the videos is the monitor and back of the laptop. I would recommend positioning the instructors like you do with Shabi and others, so that they're the focus. She finally did use the monitor in 1 part of the course. Michaels' set up was the same, and I don't believe he used the monitor at all.

By Tajana B

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Dec 14, 2022

I wasn't really clear with what should I do ideation about. For example, if I still don't have an app, but just have an idea of making one, then should I do crazy 8 about 8 solutions that include an app, solutions we as ux dizajners have influence, or just solutions for problem users have with similar apps. I think in the end that I concluded it's the last. But It wasn't so clearly explained in the videos (at least for my opinion).

By Leon E

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Mar 28, 2023

This course provides a lot of necessary protein in your entree. I found it however, to be slightly boring and dragging from all the Assignments. I still think it teaches a lot of core principles when approaching the early stages of a product/project when it comes to UX Design so, use this course wisely!

Lots of other readings can be found here and may be more helpful than just the course itself. Take advantage of this :)

By Kevin W

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Dec 23, 2021

This course has been a great experience for my UX journey. It has proven constructively difficult at times whilst offer entertaining and supportive guidance during times of ease. I do wish that the course elaborated on the Crazy 8's topic. For a commonly used skill set that is rather difficult to master due to inherent time restraints, I would have hope to see more exercises and interactive examples of the Crazy 8's.

By Heather D

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May 13, 2021

Very interesting for someone coming to this field cold. A big step up from the first course, though -- I skated through that but put in hours of work in this course! Four stars because I wish there was some mechanism to interact with an instructor. Peer grading is useful most of the time, but I would love to get expert feedback now and then, and/or attend a live seminar and have the opportunity to post questions.

By Tricia B

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Aug 6, 2021

The course material is great, and it's setting me up to make a portfolio quite nicely! Unfortunately, the peer-reviewed assignments are not so great, since the rubric requirements are generally vague and peers don't tend to give in-depth feedback very often. The course layout is also changing up a bit right now as well, and I don't know if that's a consistent thing, but it's a bit disorienting.

By Nicole S

•

Jan 17, 2023

+ Really fun and interesting practical activities.

+ Provided a great introduction on critical tools for empathising, defining and ideating.

- I feel I need clearer signs of when to update the case study slide deck.

- Completing two competitive audits + reports was quite overwhelming, especially when we have to download so many apps to compare against CoffeeHouse and our portfolio company.

By Jamie E

•

Oct 28, 2021

This course was really good! It provided a solid foundation for the beginning of the Design Thinking Framework. The instructor and guest speakers were all personable and knowledgable. My only request is that there would be additional coverage on how to form a problem statement and more detail regarding the "Define" stage. Overall, definitely worth taking to understand the framework.

By Chem X

•

Jul 13, 2023

Slightly overlong feeling/tedious, though I came to believe it was on purpose. This section did require more in-depth exploration, and I enjoyed the assignments. I give 4 stars due to "Psychology" being an "optional" section, when I feel that in order to properly empathize equitably with users, UX Designers should have a more thorough understanding of the foundations of psychology.

By D S

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Dec 28, 2021

Great course! Valuable information and practice in regards to Competitive Audit, but definitely takes more time than alotted and might be best suited for team work or broken down into smaller parts. Having to search for relevant websites also took some time. And honestly not sure how to answer some questions like, how do the competitors rate themselves (very subjective).

By Mary R

•

Nov 1, 2022

Course 2

This course was helpful. It does become a bit convoluted with the varying practice exercises instead of focusing in on our main project. Peer reviews to determine our grades are somewhat frustrating as we are all learning together and grades are given without feedback, which makes improving or changing our product difficult by having to guess what was wrong.

By po4aina

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Jul 31, 2023

This course contained very important information, especially in week 3 and week 4 where we were learning about defining user problems and conducting competitive audits. Also, it isn't possible to change the theme you choose for your portfolio, and for me, it's a big problem. Because the competitors for the mobile app for the online menu are truly outstanding.

By Edward M M

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Oct 31, 2022

Very well laid out, especially if you are a beginner. The additional resources assist if you having trouble figuring out what the assignments require of you. Great facilitator and reference material. Prepare for the volume of content - while uncomplicated, you need a level of concentration to get through all of it. With that said, this is a research module.

By jide m

•

Jul 6, 2021

The end of some sections usually don't lead to what was promised in the last few seconds of the video. For example, "and that is the end of empathy mapping. Next, we will see how you can use these maps to create personas." The next video or section doesn't even lead to personas. It isn't annoying at first, but it happening frequently is the problem.

By Anand K

•

Oct 18, 2021

This course is little challenging for beginner/ introvert like myself. Conducting interviews, creating persona, writing user story, creating problem statement all these were new to me. But once I've finished this course, a feeling of accomplishment was felt. Great learning curve personally! Thank you Google for creating this course.

By James R

•

Apr 19, 2023

The course content was fantastic. It's really thorough and I really learn a lot. But I had trouble when the course was updated when I had just completed my last assignment. I had to resubmit all my assignments and re-do a test and wait 10 days for a peer review, during this time my financial aid expired, causing more difficulty.

By Aster R

•

Feb 9, 2023

There were a lot of concepts covered in this course and it would have been good to break them down into more weeks. I found myself getting fatigued by the long list of things to cover each week. I'd also like to see the subject's "prompt" option being more used, rather than just using the example provided for some of the tasks.

By Luhan A M

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Apr 11, 2021

I learned a lot of things from this course and veing able to carry out all that was asked for makes me feel proud. just one little thing, if i could download the reading materials that are not web articles that would have helped a great deal because i enjoy reviewing from time to time and making sure i remember the essentials.

By Rosalie M

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Sep 29, 2023

This course has great information and you can definitely learn so much. The reason why I couldn't give 5 stars is because it allows for people to halfway do their work and get the full credit for many assignments. Seeing some of the peers work that did that was frustrating because of the amount of work I put into my own.

By Gemma G

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May 10, 2021

Course 2 was a long course. The final project became a little confusing and I felt tied to the assigned project, but I did my best. Later I realized I used a presentation template instead of a report template and did way more work than I had to do. But so far so good. This is great information, presented in small chunks.

By Minaketan O

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Apr 13, 2021

Great continuation to the course, some of the topics can be hard at first but as soon as you get used to it with practice, it gets easier. The only problem was that a lot of the materials were reading, so it was a lot of articles linked which was fine but would have loved more videos or longer video lengths.